Description

Hello. I’m Colin Gentry, an experienced senior content writer and strategist that creates marketing campaigns that convert.

I have 15 years' experience in B2B and B2C content marketing—creation, strategy, consultancy—working for major fintech, FMCG, retail and telecom brands on UK and global campaigns.

Informed, fast-paced and a good laugh; keen to innovate and chase out the humdrum.

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

HubSpot France SAS
Head of Content
SOFTWARE PUBLISHING
March 2023 - May 2023 (2 months)
London, United Kingdom
Hubspot needed a credible content strategy that would raise awareness as a business solution and deliver leads.

- A content strategy for Q1-Q4, with hero content, supporting spin-off assets and social selling bundles. In addition, a steady stream of always-on consideration content for continuity and ease.
- Supported by a deep Discovery phase, theme creation and overarching content hook
Content marketing
Microsoft Industry Solutions
Head of Content
DIGITAL AND IT
March 2022 - March 2022 (1 month)
London, United Kingdom
Microsoft needed content that was straightforward to produce for a fast turnaround, and could be templated for other industries.

- retail banking guide re. deeper customer relationships
- infographic re. customer personas
Content marketing
Mastercard
Head of Content
BANKING AND INSURANCE
January 2020 - January 2020
London, United Kingdom
- A future-gazing thought leadership report exploring five key themes within payment technology and their potential trajectory in the future thanks to innovation by Mastercard.

- Five short stories, supported by discussion between BBC journalist Adam Shaw and Mastercard experts.

Winner of The Drum B2B Awards 2020 Best Content Marketing Campaign

B2B Elevation Awards - Gold

60+ qualified sales opportunities
313.4k organic social media impressions
No. 1 share of voice at Sibos event
Content marketing Copywriting