About Colin
English
Native or bilingual
German
Fluent
Experience
- IndépendantFreelance Marketing Content Strategist – VideoJanuary 2023 - Today (3 years and 5 months)Analyze performance (views, retention, engagement, conversions) and propose optimizations.Video Strategy & ContentVideo content planning (Reels, TikTok, YouTube Shorts, LinkedIn video)Storyboarding, scripting, and content calendarsBrand storytelling & messagingRepurposing long-form content into multiple short video assetsSocial Media & CommunitySocial media strategy (Instagram, TikTok, LinkedIn, Facebook, YouTube)Community management: moderation, replies, DMs, loyalty
- Solutions ActCommunity Manager – Social & Content for BrandsJanuary 2012 - January 2017 (5 years)Berlin, GermanyManaged social media accounts for several client brands (strategy + daily execution).Created and scheduled posts and videos (stories, Reels, short clips) aligned with each brand identity.Monitored communities: comments, messages, and interactions to build loyal and active audiences.Participated in campaign concepts: contests, product launches, brand awareness campaigns.Collaborated with designers, videographers, and account managers to deliver consistent content across platforms.
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