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Craig RobertsonCR

Craig Robertson

Fractional Head of Growth

€1,042/day
Stirling, GB
15+ years

Average response time: 1 hour

About Craig

I help founder-led B2Bs build the commercial engines that create predictable revenue — without the cost or commitment of a full-time hire.
With 15+ years across B2B SaaS, professional services, and consumer brands, I've led growth at global companies like Go Swag, Ooni Pizza Ovens, and Harviestoun Brewery — running seven-figure budgets, building integrated sales and marketing teams and embedding the GTM discipline that turns pipeline into consistent, qualified revenue.
As a Fractional Head of Growth, I partner with ambitious founders who need senior commercial leadership now: structured pipelines, AI-assisted outbound, MEDDIC-aligned qualification, and sales/marketing systems that scale.
No fluff, no hand-holding — just results.
  • English

    Native or bilingual

Can work on-site
Stirling (up to 50km), Glasgow (up to 50km), Edinburgh (up to 50km), London (up to 20km)

Experience

  • Go Swag
    Head of Growth
    March 2024 - February 2026 (1 year and 11 months)
    • Delivered lucrative YoY revenue growth through structured GTM rebuild.
    • Built and led 10-person integrated growth team (sales, marketing & analytics)
    • Embedded MEDDIC-aligned qualification framework into pipeline reviews
    • Designed AI-assisted outbound generating consistent SQL flow at lean cost
    • Launched enterprise ABM re-engagement campaign producing six-figure pipeline expansion
    • Improved MQL→SQL conversion through structured acquisition & qualification redesign
    • Partnered with enterprise clients (Meta, ElevenLabs, n8n) to expand multi-team adoption
    • Established disciplined weekly pipeline inspection & quarterly growth cadence
    GTM Growth hacking Marketing
  • Ooni Pizza Ovens
    Head of Retail Marketing UK & EMEA
    June 2022 - February 2024 (1 year and 8 months)
    • Managed seven-figure growth budgets delivering consistent ROI
    • Achieved 292% ROI on German retail activation campaign
    • Designed scalable retail GTM programmes across 500+ stores
    • Built structured sales enablement frameworks (POS, demo, incentives)
    • Created alliance-style partnerships with EMEA category-leaders: John Lewis, Bauhaus, Obi Harrods & Castorama
    • Embedded campaign measurement frameworks feeding into global strategy
    • Improved sell-through velocity through structured activation cadence
  • Harviestoun Brewery
    Head of Marketing
    June 2021 - June 2022 (1 year)
    • Built and launched UK's first B2B social ordering channel (WhatsApp)
    • Increased online sales 53% within six months
    • Delivered 350% subscription growth in two months
    • Reversed declining cask orders with segmented trade engagement programme (+135% in 3 months)
    • Introduced performance-driven reporting and digital-first commercial processes
    • Managed multi-agency partnerships and budget allocation

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