Description

I help founder-led B2Bs build the commercial engines that create predictable revenue — without the cost or commitment of a full-time hire.

With 15+ years across B2B SaaS, professional services, and consumer brands, I've led growth at global companies like Go Swag, Ooni Pizza Ovens, and Harviestoun Brewery — running seven-figure budgets, building integrated sales and marketing teams and embedding the GTM discipline that turns pipeline into consistent, qualified revenue.

As a Fractional Head of Growth, I partner with ambitious founders who need senior commercial leadership now: structured pipelines, AI-assisted outbound, MEDDIC-aligned qualification, and sales/marketing systems that scale.

No fluff, no hand-holding — just results.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Stirling (up to 50km), Glasgow (up to 50km), Edinburgh (up to 50km), London (up to 20km)

Go Swag
Head of Growth
March 2024 - February 2026 (1 year and 11 months)
Delivered lucrative YoY revenue growth through structured GTM rebuild.
Built and led 10-person integrated growth team (sales, marketing & analytics)
Embedded MEDDIC-aligned qualification framework into pipeline reviews
Designed AI-assisted outbound generating consistent SQL flow at lean cost
Launched enterprise ABM re-engagement campaign producing six-figure pipeline expansion
Improved MQL→SQL conversion through structured acquisition & qualification redesign
Partnered with enterprise clients (Meta, ElevenLabs, n8n) to expand multi-team adoption
Established disciplined weekly pipeline inspection & quarterly growth cadence
GTM Growth hacking Marketing
Ooni Pizza Ovens
Head of Retail Marketing UK & EMEA
June 2022 - February 2024 (1 year and 8 months)
Managed seven-figure growth budgets delivering consistent ROI
Achieved 292% ROI on German retail activation campaign
Designed scalable retail GTM programmes across 500+ stores
Built structured sales enablement frameworks (POS, demo, incentives)
Created alliance-style partnerships with EMEA category-leaders: John Lewis, Bauhaus, Obi Harrods & Castorama
Embedded campaign measurement frameworks feeding into global strategy
Improved sell-through velocity through structured activation cadence
Harviestoun Brewery
Head of Marketing
June 2021 - June 2022 (1 year)
Built and launched UK's first B2B social ordering channel (WhatsApp)
Increased online sales 53% within six months
Delivered 350% subscription growth in two months
Reversed declining cask orders with segmented trade engagement programme (+135% in 3 months)
Introduced performance-driven reporting and digital-first commercial processes
Managed multi-agency partnerships and budget allocation