About Cristiana S.
Content Strategist and Social Media Manager with 8+ years experience spanning across many industries. I work tirelessly as a creative, collaborative and resourceful asset to small business owners, coaches and consultants, as they build their brand and get their message across social media channels.
Hands-on experience working alongside key stakeholders rom various industries to devise successful social media marketing strategy.
Key achievements:
- Wrote creative copy that resulted in 73,000 organic views on LinkedIn and new leads;
- Developed and implemented a social media strategy for a private college that enabled follower growth by 75% and sales by 30% in 1 year;
- Created a brand image and improved LinkedIn reputation for an Executive Coach that resulted in new leads and business opportunities;
- Introduced a donation-based paying system for a client that increased sales by 90%.
English
Native or bilingual
Romanian
Native or bilingual
French
Conversational
Can work on-site
Aix-en-Provence (up to 30km)
Experience
- Voltedge ManagementMarketing ManagerHUMAN RESOURCESMay 2016 - Today (10 years and 1 month)Dublin, Ireland- Generating and executing marketing campaigns across social media platforms.- Administrating the creation and publishing of relevant, original content.- Preparing and delivering marketing plans within key objectives.- Development of brand awareness and online reputation.- Designing marketing material for online and print within brand guidelines.- Copy writing for social content & posting.- Managing the newsletter and communicating the company's brand through email marketing.- Regular LinkedIn training to key stakeholder and staff.- Blog & website management.
- GroForthSocial Media ManagerCONSULTING AND AUDITSJanuary 2016 - March 2020 (4 years and 3 months)Dublin, Ireland- Planned & developed social media campaigns and marketing communications.- Created promotional material (brochures, flyers, visuals for social media etc.).- Analysed the social metrics, insights and best practices.- Managed email campaigns (MailChimp).- Proofread and edited posts, blog posts and articles.- Researched business development opportunities.- Bookkeeping responsibilities using cloud accounting software (SortMyBooks).
- The Irish Academy of Public RelationsSocial Media ManagerEDUCATION AND E-LEARNINGJanuary 2016 - June 2016 (6 months)Dublin, Ireland- increased digital audience reach and awareness across key social media platforms- trained and managed social media interns- created engaging and professional visuals that reflected the brand- analysed and reported social media actions on a weekly basis- managed Facebook advertisements for promotions and events- stayed current with social media trends and tools– attended networking and educational events- increased IAPR Twitter followers by 250%- increased IAPR Facebook fans by 225%- came up with a slogan "We educate. We empower. We connect."- represented the Irish Academy at exhibitions and conventions (Blog Awards Ireland 2015, Social Media Summit 2016, International Women's Day 2016, NUJ Forum 2016)
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Education
- Bachelor StudiesFaculty of Economics and Business Administration2011Thesis - Marketing and Branding Through Social Media, July 2011
- Master - Business Administration in Tourism, Commerce and ServicesFaculty of Economics and Business Administration2013Dissertation - The Possibilities of Influencing Consumer Behaviour Through Social Media Promotions, July 2014
Certifications
- Certificate in Photoshop CCPitman Training Group2016
- Diploma in Social Media MarketingThe Irish Academy of Public Relations2016