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Cyril LavenantCL

Average response time: 1 hour

About Cyril

Fractional VP/Head of CS turning customers into growth engines.

I've spent 25 years in the field—corporate rigor (NPD, advisor to Boards of Burger King & Subway) meets startup speed (RoomRaccoon, Datama).

I know what kills retention and what drives expansion because I've done it: -40% churn, +22% growth, transformed and grew CS organisations (14 international team members).

I work with founders who know their product works but are struggling with churn or stalled expansion.

I identify the gaps, design the solutions (Playbooks, Processes, QBR...) and get results.


I deliver operational CS that drives ARR.
  • English

    Native or bilingual

  • French

    Native or bilingual

Can work on-site
Amsterdam (up to 50km)

Experience

  • ROOMRACCOON (SaaS PMS)
    Global Head of Customer Success & Advisory Board Member
    SOFTWARE PUBLISHING
    April 2024 - October 2025 (1 year and 6 months)
    Breda, Netherlands
    • Transformed an early-stage CS department into a performance-driven organisation aligned with NRR objectives (2200+ hotel clients worldwide)
    • Structured and managed global CS team: recruitment, training, and leadership of 13 CSMs + 1 Team Lead
    • Implemented operational infrastructure: client segmentation, playbooks, KPIs, dashboards, roles & responsibilities
    • Shifted team culture: from product satisfaction to helping clients achieve their objectives (outcome-driven QBRs, business consulting)
    • Designed cross-functional processes (CS, Implementation, Product, Support, Finance) improving customer outcomes and reducing churn -40%
    Leadership & Team Development Process Optimization & Scale customer service customer success Customer Loyalty/ Retention
  • DATAMA (SaaS Augmented Analytics)
    Chief Revenue Officer & Advisory Board Member
    SOFTWARE PUBLISHING
    August 2022 - March 2024 (1 year and 7 months)
    Paris, France
    • Responsible for end-to-end revenue strategy and execution (pre-sales → sales → CS) for FMCG/Retail/Travel sectors, ARR growth +11%
    • Spearheaded brand repositioning and complete website overhaul supporting pipeline and conversion
    • Key contributor to product development: identified and prioritised high-impact retention features based on client feedback
    customer service Data analysis Business development Net Revenue Retention Customer Success Strategy
  • THE NPD GROUP (Market Insights)
    Head of Analytics –
    March 2019 - July 2022 (3 years and 4 months)
    Paris, France
    • Drove revenue strategy across Prestige Beauty, Toys & Sports verticals, grew sales X2
    • Advised C-level at L'Oréal, LEGO, Hasbro, Coty on market evolution and competitive positioning
    • Launched Germany operations (Beauty vertical)
    • Led full sales cycle (project + SaaS): prospection, discovery, proposal, closing
    Business development Data analysis

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Education

  • MBA
    Nicholls State University
    MBA

Skill set

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