About Dana
As a T-shaped digital & product analyst with over 8 years of experience in marketing and product analytics, growth marketing, strategic marketing planning, business intelligence, and project management, I'm passionate about finding innovative solutions to complex problems.
If you have any questions or proposals, please don't hesitate to reach out to me.
Together, we can collaborate to identify opportunities and develop effective strategies to achieve your goals.
English
Fluent
German
Basic
Ukrainian
Native or bilingual
Can work on-site
Berlin (up to 50km), Munich (up to 100km), Hamburg (up to 100km), Dusseldorf (up to 100km), Frankfurt (up to 100km)
Experience
- PlanturaDigital AnalystDIGITAL AND ITApril 2023 - September 2023 (6 months)Munich, Germany
- KontistMarketing Analytics ManagerNovember 2021 - Today (4 years and 7 months)Berlin, Germany
- Growth ShopProduct AnalystDecember 2020 - July 2021 (7 months)London, UKI'm focused on combining multiple digital channel data sources (i.e. Facebook, Google Ads, Email, Website Data, etc.) into a centralized view for ease of reporting and analysis to derive insights through BI tools such as Tableau and Data Studio. Responsibilities include but not limited to:- Analyzing a website's design and structure while generating actionable insights;- Implementing best practices for data collection, organization, and cleanliness;- Developing centralized dashboards and reporting utilizing BI tools such as Tableau/Data Studio;- Performing deep dive analyses utilizing data from multiple sources;- Collaborating with omnichannel marketing teams for marketing campaigns & tracking;- Determining most relevant and critical KPIs track and reporting;- Combining insights into stories and building presentations.
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Education
- Master of Marketing, Marketing/Marketing Management, GeneralYuriy Fedkovych Chernivtsi National University2018Master of Marketing, Marketing/Marketing Management, General
- IBS, Social EntrepreneurshipFil. Dr. Jan-U. Sandal Institute2017IBS, Social Entrepreneurship
Certifications
- Adobe Professional – Adobe Analytics Business PractitionerAdobe2021
- Adobe Professional – Adobe Target Business PractitionerAdobe2021