Description

I’m a Senior Marketing Leader specializing in B2B SaaS and services with over 20 years of experience in developing and implementing B2B marketing strategies including product positioning, messaging, GTM, product launches, content and marketing asset creation across customer segments to grow brand awareness, optimize customer account acquisition and retention.

Whether you are an early stage startup that needs support on the positioning and messaging front or a scaleup with an internal marketing team that needs some strategy, content, and program support, I can help.

Languages

English
Native or bilingual
Arabic
Native or bilingual

Workplace preferences

Can work on-site

Barcelona (up to 10km), Barcelona (up to 10km)

ZIRO
Marketing Director
November 2024 - November 2025 (1 year)
• Successfully led and managed marketing team to create company brand, messaging, thought leadership content, brochures, newsletter, whitepapers, website and social media content and campaigns to showcase ZIRO's platform and services.
• Supported product launch of Copilot Readiness services including marketing materials, sales enablement tools, and external communications.
• Collaborated with product and sales teams to develop and optimize thought leadership content.
• Created content and launched campaigns that increased web traffic by 36%, LinkedIn impressions by 2000% and qualified lead pipeline by 35%.
Marketing and Communications Planning Content marketing
SEMP
Marketing
October 2023 - March 2024 (5 months)
• Successfully led and managed marketing team to create company brand, messaging, thought leadership content, brochures, whitepapers, website and social media content and campaigns to showcase SEMP consulting services.
• Supported product launch of SEMPx infrastructure project management software including marketing materials, sales enablement tools, and external communications.
• Collaborated with product and sales teams to develop and optimize thought leadership content. Built and expanded membership partner relationships to enhance brand awareness in the infrastructure market.
Marketing and Communications Planning Branding Content marketing Social media
TYK
Head of Demand Generation
April 2022 - January 2023 (9 months)
• Managed a team of three Regional Marketing Managers and two agencies to launch, track and optimize demand generation campaigns and achieve pipeline value targets.
• Built Demand Gen-focused, multi-channel, ABM marketing campaigns for identified ideal customer profiles to enhance brand awareness creating $4m CAD in pipeline value.
• Successfully launched a targeted vertical ABM campaign that generated 82 MQLs.
• Managed launch of thought leadership programs including All About APIs podcast and LinkedIn Ambassador program across the organization that generated an opportunity valued at $50,000.
• Collaborated with Product and content teams to optimize campaign messaging and content.
Go-to-Market (GTM) Strategy Content marketing Webmarketing