Description

I am an accomplished Packaging & Production Designer with a distinguished focus on Consumer Packaged Goods (CPG) and direct-to-consumer packaging solutions. Over the course of fifteen years, I have demonstrated consistent success in bolstering the endeavors of mass market retailers, adeptly navigating all facets of packaging design from inception and conceptualization to meticulous execution.

My portfolio boasts a global presence, prominently featured in esteemed retail establishments including Walmart, CVS, Shoppers Drug Mart, Petsmart, Petco, Right Aid, as well as various dollar channel outlets. Continuously driven by a passion for innovation and excellence, I actively seek to broaden my professional horizons and tackle fresh design challenges!

I warmly welcome inquiries, collaborative opportunities, and connections within the industry. Please do not hesitate to reach out should you have any questions or wish to explore potential collaborations.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Brooklyn (up to 50km)

Pets & People
CPG Senior Packaging Designer (Freelance)
June 2024 - Today (2 years)
• Assists creative director and team of designers with line expansions of licensed CPG products.
• Provides detailed production files for large scale customer manufacturing.
• Creates POS displays for sales team presentations.
• CAD developments and branding as needed by in house team.
Azzure Home
Senior Packaging Designer (Contract)
July 2024 - March 2025 (8 months)
• Supplies all departments with all facets of packaging design; from initial concept development thru final production.
• Works directly with product design lead to meet customer goals that adhere to industry and licensor standards.
• Identifies and defines packaging market trends to share with creative team.
• Mentored a cross-functional packaging design team of 5 over a 12-month contract, facilitating weekly workflow reviews with Adobe Creative Suite to improve project delivery timelines by 20% and ensure alignment with evolving client requirements.
Star Candle Company
Design and Packaging Manager
May 2022 - July 2024 (2 years and 2 months)
• Managed junior designers, provided creative direction and guidance to reach new company and client based design goals.
• Identified and defined market trends ensuring current and creative assortments for the packaging and sales teams.
• Researched and provided bi yearly packaging trend reports used to further support and define our market relevancy.
• Created packaging design guides for company use to ensure designers work uniformly and maintained appropriate organization of files and server library.
• Ensured all artwork was to print production standard before sending to press.
• Communicated with domestic and overseas printers to ensure accurate and timely deliverables.
• Engineered hundreds of packaging concepts leveraging creativity with Adobe Creative Suite, achieving a 15% increase in client approval rates and
contributing to diversified packaging approaches that satisfied stringent client needs.