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Danica LipmanDL

Danica Lipman

Senior Packaging Designer (Contract)

€463/day
Brooklyn, US
8-15 years

Average response time: 1 hour

About Danica

I am an accomplished Packaging & Production Designer with a distinguished focus on Consumer Packaged Goods (CPG) and direct-to-consumer packaging solutions. Over the course of fifteen years, I have demonstrated consistent success in bolstering the endeavors of mass market retailers, adeptly navigating all facets of packaging design from inception and conceptualization to meticulous execution.
My portfolio boasts a global presence, prominently featured in esteemed retail establishments including Walmart, CVS, Shoppers Drug Mart, Petsmart, Petco, Right Aid, as well as various dollar channel outlets. Continuously driven by a passion for innovation and excellence, I actively seek to broaden my professional horizons and tackle fresh design challenges!
I warmly welcome inquiries, collaborative opportunities, and connections within the industry. Please do not hesitate to reach out should you have any questions or wish to explore potential collaborations.
  • English

    Native or bilingual

Can work on-site
Brooklyn (up to 50km)

Experience

  • Pets & People
    CPG Senior Packaging Designer (Freelance)
    June 2024 - Today (2 years)
    • Assists creative director and team of designers with line expansions of licensed CPG products.
    • Provides detailed production files for large scale customer manufacturing.
    • Creates POS displays for sales team presentations.
    • CAD developments and branding as needed by in house team.
  • Azzure Home
    Senior Packaging Designer (Contract)
    July 2024 - March 2025 (8 months)
    • Supplies all departments with all facets of packaging design; from initial concept development thru final production.
    • Works directly with product design lead to meet customer goals that adhere to industry and licensor standards.
    • Identifies and defines packaging market trends to share with creative team.
    • Mentored a cross-functional packaging design team of 5 over a 12-month contract, facilitating weekly workflow reviews with Adobe Creative Suite to improve project delivery timelines by 20% and ensure alignment with evolving client requirements.
  • Star Candle Company
    Design and Packaging Manager
    May 2022 - July 2024 (2 years and 2 months)
    • Managed junior designers, provided creative direction and guidance to reach new company and client based design goals.
    • Identified and defined market trends ensuring current and creative assortments for the packaging and sales teams.
    • Researched and provided bi yearly packaging trend reports used to further support and define our market relevancy.
    • Created packaging design guides for company use to ensure designers work uniformly and maintained appropriate organization of files and server library.
    • Ensured all artwork was to print production standard before sending to press.
    • Communicated with domestic and overseas printers to ensure accurate and timely deliverables.
    • Engineered hundreds of packaging concepts leveraging creativity with Adobe Creative Suite, achieving a 15% increase in client approval rates and
    contributing to diversified packaging approaches that satisfied stringent client needs.

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Education

  • BFA Fabric Styling
    Fashion Institute of Technology
    2011
    BFA Fabric Styling
  • Typography Course
    School of Visual Arts
    2013
    Typography Course

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