About Daniel
I’m a creative and versatile freelance social media and content specialist, with over 5 years’ experience working in sport, lifestyle, and FMCG. I’ve worked with brands like Budweiser, 1664 Blanc, San Miguel, Premiership Rugby and Tottenham Hotspur, helping them bring campaigns to life across social, digital, and live moments.
I’m all about combining smart strategy with culture-driven creativity, whether it’s planning a launch, managing content production and schedules, or jumping in on real-time, on the ground content. I know what makes people stop scrolling, and how to build communities that actually care.
Fluent in English, Portuguese, Spanish, and pretty decent in French, I love working on global-facing projects that require cultural awareness and a human-first tone of voice.
Open to freelance roles across social strategy, content planning and community management, especially anything sport or lifestyle related. Easy to work with, reliable, ideas-driven, and happy to hit the ground running.
English
Native or bilingual
Portuguese
Fluent
Spanish
Fluent
French
Conversational
Can work on-site
London (up to 50km)
Experience
- Wilderness Agency, (Premiership Rugby)Social Media ManagerMarch 2025 - June 2025 (3 months)
- Led the day-to-day management of TikTok for Premiership Rugby.
- Produced weekly content calendars and collaborated with creative teams to deliver engaging, objective-led content.
- Captured social content at matches across the Premiership Rugby clubs - both individual player and match content.
- Briefed designers and video editors, ensuring assets aligned with brand guidelines and campaign strategy.
- Delivered regular updates, reports and insights to clients, while maintaining strong relationships and high standards.
- Provided creative feedback and contributed to internal brainstorms to drive campaign executions.
- Line managed a junior team member, supporting their development and daily output.
- Executed the media plan and led player interviews at the Gallagher Premiership Rugby Final.
- Full Fat,Social Media ManagerFebruary 2024 - October 2024 (8 months)• Worked across 1664 Blanc, San Miguel and Poretti beer brands.• Helped execute the social media campaign working with London Fashion Week & Selfridges• Collaborated closely with clients to understand their social media objectives and target audience.• Brief clients on social media trends, best practices, and strategies that align with their goals.• Developed tailored social media strategies and calendars that effectively represent client brands and resonate with their audience.• Creative ideation of visual and written content, including images, videos, and copy, for various social media platforms, while adhering to the brand guidelines and TOV.• Generated regular reports detailing campaign insights, performance trends, and audience demographics.• Provided recommendations to clients based on data and insights to improve future campaigns. While delivering in person Tone of Voice Workshops.
- 1920 Worldwide,Social Media ExecutiveJanuary 2024 - February 2024 (1 month)• Worked in building new strategy for UPS, Lynx Golf, Homeless WorldCup and Loaded magazine• Collaborate with and brief clients to develop effective social media strategies aligning with client goals and target audience.• Develop engaging content for various social media platforms, through images and video assets with accompanying copy.• Plan and schedule social media posts for a consistent and effective presence on different platforms.• Use social media analytics tools to track campaign performance. Provide regular reports to clients with insights and recommendations for improvement.
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Education
- Bachelor's in SportsManchester Metropolitan University2017Bachelor's in Sports