Daniela Marseglia, Global Consumer Insight Senior Manager

Languages

Italian
Native or bilingual
English
Fluent
German
Conversational

Workplace preferences

Can work on-site

Basel (up to 50km)

DSM–Firmenich,
Global Consumer Insight Senior Manager
May 2021 - March 2025 (3 years and 10 months)
4303 Kaiseraugst, Switzerland
• Led global consumer insight, concept testing, and innovation programs across Healthcare and Nutrition categories
• Managed customer satisfaction and NPS initiatives across multiple international markets
• Delivered market intelligence and competitive analysis using IQVIA, Euromonitor, Mintel, Nicholas Hall and retail data sources.
• Partnered with R&D, Marketing and Commercial teams to support innovation & portfolio strategy
Kellogg's,
Regional Insight and Research Manager
July 2016 - February 2019 (2 years and 7 months)
Milan, Metropolitan City of Milan, Italy
• Partnered with brand and commercial teams to identify growth opportunities across Southern Europe
• Guided innovation, portfolio management, communication and category decisions through consumer understanding and market analysis
• Connected multiple data sources into clear business recommendations
Kiko Milano,
Global Consumer Insight Manager
February 2015 - June 2016 (1 year and 4 months)
Milan, Metropolitan City of Milan, Italy
• Built consumer understanding capabilities to support international expansion and category development in the beauty sector
• Strengthened digital and shopper understanding through online behaviour, customer experience and competitive intelligence programs
• Provided strategic guidance on brand positioning, trends, and consumer needs

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Career Break
2021
Career Break
MBA
Luiss Business School
MBA

Check out Daniela's education

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