Description

I help B2B SaaS and tech companies build and execute marketing strategies that drive measurable ARR growth — without the cost of a full-time CMO hire.

Over 10 years, I've led marketing solo and in small teams for companies scaling from €0 to acquisition. My most recent engagements include growing a Multiple-M$ ARR Atlassian Marketplace unit (STAGIL), contributing to 40% YoY ARR growth at EverIT (acquired), and serving as Fractional CMO at ThalesNano, a ~$10M ARR hardware and R&D company.

I work across the full funnel: go-to-market strategy, HubSpot CRM setup and automation, paid media (Google Ads, LinkedIn), content, event marketing, and partner programme development. I'm particularly strong in the Atlassian ecosystem — I'm Hungary's first ACE Community Champion, and I helped catworkx Hungary reach Atlassian Platinum Partner status in under 12 months.

Based in Berlin. Available for fractional, project-based, or interim engagements across the DACH region and remotely within the EU.

Languages

English
Native or bilingual
German
Basic
Hungarian
Native or bilingual

Workplace preferences

Can work on-site

Berlin (up to 50km)

ThalesNano Inc.
Fractional CMO & Independent Marketing Consultant
February 2022 - Today (4 years and 4 months)
Berlin, Germany
2024: advising on petrochemical market entry alongside the core pharma R&D focus; supporting hardware launches incl. H Cube Advance. Contributed to winning the R&D Top 100 Award for PhotoCube™ (2021) as grant author.
▸ Performance marketing and content strategy across psychology, criminal law, and e-commerce verticals
Market-Entry Strategy Content marketing Marketing Automation Google Tag Manager SEO
catworkx (TIMETOACT GROUP)
Marketing Expert – MarTech Lead
November 2025 - Today (7 months)
Berlin, Germany
▸ Responsible for aligning catworkx's marketing tech stack with TIMETOACT GROUP standards; implementing and continuously improving HubSpot CRM workflows and Jira/Confluence/AI-supported marketing process automation
Marketing Automation AI Automation Atlassian JIRA Hubspot Email marketing
catworkx
Marketing Expert – GTM Lead, CEE & Marketplace
October 2024 - November 2025 (1 year and 1 month)
Berlin, Germany
▸ Scaled catworkx Hungary to Atlassian Platinum Partner status in under 12 months — following catworkx GmbH's acquisition of EverIT; owned full GTM for the Hungarian entity: paid, social, and localised events; supported junior hire selection for the CEE team
▸ Led marketing for a multi-million dollar ARR Marketplace business unit (STAGIL, ~35 apps) through brand expansion and unification
Go-to-Market (GTM) Strategy Branding Events Marketplace SAAS