Description

I’m a global marketing leader, with more than a decade of experience in growing irresistible brands - and delivering results.

At big players such as Expedia and Apple, and influential startups like Culture Trip and Impala, I have a track record of building world-class teams that deliver outstanding work.

I can work across everything from building marketing strategy, to focusing on one specific discipline, to creating content.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

IMPALA
Director, Brand, Content & Communications
September 2021 - Today (4 years and 9 months)
London, UK
Led Impala from startup to dominant industry challenger through campaigns, content, PR, events, and demand marketing strategy. Drove creation of new positioning, carving out a new narrative and product category to secure major partnerships, reduce CAC and enable new funding. Ensured Impala's success through comprehensive rebrand with Pentagram, which dramatically improved marketing performance. Developed and launched a new B2C travel brand in just 60 days, securing national press coverage.
Culture Trip
Director, Content & Digital Merchandising
February 2021 - September 2021 (7 months)
London, UK
Took the lead of the travel startup's 30-person content and marketing team after significant cuts. Rebuilt and refocused the team to clearly align with the company's commercial goals, dramatically increasing the volume, reach and impact of output. Highlights include launching TRIPS proposition, and driving record sales growth post-pandemic with a rich global campaign.
Culture Trip
Director, Content Development
January 2020 - February 2021 (1 year and 1 month)