About Daniel
I'm a multilingual SEO and content marketing manager with significant experience driving growth in organic visibility, engagement, and conversions for global travel and education brands.
At a major travel company, I led Organic Search for Italy, Switzerland, the U.S., and other key regions — contributing to 2M+ monthly users and top SERP rankings for keywords with 50K+ monthly searches.
Here’s how I can help your brand:
• Lead international SEO strategy combining content, linkbuilding, media partnerships, and technical SEO to boost traffic and conversions.
• Create multilingual content and campaigns in English, Italian, Spanish, and Portuguese, tailored to local audiences and global brand goals.
• Experienced with next-gen SEO, including Generative AI search engines like ChatGPT and Google Gemini.
• Drive data-led content optimization and A/B testing, collaborating with Sales, Social Media, and Tech teams to improve engagement and lead quality.
Let’s work together to grow your global presence through today’s SEO, sharp content, and strategy that speaks your audience’s language.
English
Native or bilingual
Italian
Native or bilingual
Spanish
Fluent
Portuguese
Fluent
French
Conversational
Remote only
Primarily works remotely
Experience
- EF Education FirstSEO ManagerMarch 2022 - Today (4 years and 3 months)London, UKDirected Organic Search strategy for Italy, Switzerland, the U.S., and other domains. Collaborated with local marketing and social media managers to review KPI reports and analyze search trends, developing content strategies to drive traffic and conversions across all age groups. Created engaging, SEO-optimized content for language travel and study abroad programs in over 50 destinations, achieving top SERP visibility and attracting over 2 million monthly users. Designed conversion journeys and pitched successful A/B tests to Heads of Sales and Digital Marketing, increasing conversion rates and enhancing user engagement. Secured brand awareness partnerships with prominent news entities in Italy, Switzerland, and Canada.
- Polis AnalysisAnalyst and EditorNovember 2021 - March 2022 (4 months)London, UK
- Wrote SEO-optimized intelligence briefings on political and economic developments in Southern Europe and Latin America and edited and scheduled briefings for a team of nine analysts.
- Expanded my journalistic scope to an international breadth while honing my attention to fact-checking and detail.
- Italia Notizie 24Freelance JournalistJanuary 2021 - September 2021 (8 months)Rome, Metropolitan City of Rome Capital, Italy
- Wrote in-depth reports and opinion pieces on international politics under time pressure, including the widespread criticism of the AstraZeneca vaccine and pandemic-era Brazilian politics, both of which received 650+ clicks.
- Developed advanced research and reporting skills, honing my ability to create content from conception to completion for an Italian-speaking audience.
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Education
- B. A. International DevelopmentKing's College London2021Focused on global economic systems, cross-cultural behavior, and regional development strategies, with a focus on East Asia, Latin America, and China. Gained strong foundations in sociopolitical analysis and research methods (quantitative & qualitative), informing later work in global marketing and strategy for the travel and language education sector.