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Daniel JohnsonDJ

Daniel Johnson

Fractional CMO & GTM Growth Operator

€579/day
London, GB
8-15 years

Average response time: 1 hour

About Daniel

I help post-PMF AI and B2B SaaS companies build repeatable GTM systems — spanning PLG/self-service conversion, AI-enhanced growth planning, and founder-led distribution.

Over 10+ years I've worked with 20+ startups across SaaS, AI, Web3, and eCommerce — as a fractional operator, embedded growth lead, and strategic advisor. I combine hands-on execution with strategic clarity, using AI-native workflows to help teams move faster and convert ambiguity into commercial momentum.

What I actually build:
→ GTM systems (ICP, positioning, acquisition engines, outbound/inbound)
→ PLG pathways (activation, retention, freemium/trial optimisation)
→ Experimentation frameworks (prioritisation, test design, dashboards)
→ AI-native workflows (AI-assisted research, message testing, content at scale)
→ Founder-led distribution (LinkedIn systems, content pipeline, sales enablement)

Proof points:
→ £6M+ in ad spend managed | £18M+ revenue impact
→ CAC reduced by 35% | Churn cut by 21% | 6x app downloads
→ 479+ mentorship sessions (Google, Techstars, GrowthMentor) — rated 4.97/5

Speaker: Cambridge Judge Business School · Imperial College London · Google Launchpad · UK Space Agency

Currently open to fractional CMO engagements and full-time Head of Growth / VP Marketing roles.
  • English

    Native or bilingual

  • Chinese

    Basic

Can work on-site
London (up to 50km)

Experience

  • We Scale Startups
    Founding Partner
    August 2016 - Today (9 years and 10 months)
    London, UK
    Founder of We Scale Startups — a GTM and product growth consultancy helping post-PMF AI and B2B SaaS teams build repeatable growth systems. I work as a fractional operator, embedded growth lead, and strategic advisor.

    Key results:
    → Managed £6M+ in ad spend across Google, Meta, LinkedIn, Twitter, and Taboola
    → Generated £18M+ in measurable revenue impact for clients
    → Reduced CAC by 35% for a crypto trading platform by redesigning acquisition segmentation
    → Drove 6x app download growth for a B2B HealthTech client
    → Delivered 500+ sign-ups for a US B2B Fintech with an 8.6% CTR campaign
    → Reduced cost per lead by 30% and doubled sign-ups for an edtech client
    → Google & Techstars Growth Mentor | Cambridge University Visiting Lecturer
    E-commerce SAAS artificial intelligence B2B B2B SaaS
  • Daniel Johnson
    Professional Speaker
    CONSULTING AND AUDITS
    August 2019 - Today (6 years and 10 months)
    London, United Kingdom
    Sharing my experience mentoring with Google, speaking at Cambridge University and working with the fastest-growing startups in the UK and US to assist startups to grow and corporates move faster in a post COVID world. Get in touch at >>> My speaking and training experience includes: ️ Data-Driven Growth Marketing & Startup Validation with Google Launchpad - UK, Poland, Ukraine, Nigeria, Romania ️ Mentored multiple startups through Techstars - Remote ️ Mentored multiple startups growthmentor - Remote ️ Actionable Startup Marketing with Judge Business School, Cambridge University - Cambridge, UK ️ Turning your ideas into reality Royal College of Veterinary Surgeons - London, UK ️ Beginners Guide to Growth Marketing, Hyper Apps - London, UK ️ Growth Hacking Crash Course with Growth Velocity - Dubai, UAE ️ Data-Driven Marketing Training Programme with General Assembly - Riyadh, Saudi Arabia ️ Turning your idea into a startup, Imperial College - London ️ Making money from your invention - UK Space Agency, London
  • GOOGLE
    Google For Startups Accelerator Growth Mentor
    November 2016 - Today (9 years and 7 months)
    London, UK
    Google for Startups Accelerator is a free 5-day hyper-acceleration program for early-stage startups, with a focus on product, design, marketing, business & growth - helping startups validate their ideas and mitigate risk to build lasting sustainable companies. The program provides one-to-one mentoring from fully vetted professionals from a diverse set of backgrounds and companies who are volunteering their time to take 'excitable hikers and turn them into expert mountaineers'.

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Education

  • Entrepreneurship
    New Entrepreneurs Foundation
    2014
    Entrepreneurship
  • Business & Enterprise, Business Administration and Management, General
    Peter Jones Enterprise Academy
    2013
    Business & Enterprise, Business Administration and Management, General

Skill set

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