Description

Hi, I'm Daniel, a content designer (or UX writer if you prefer, I won’t judge) with bags of experience (8 years in fact) crafting excellent experiences to connect you and your products to your users.

I have a positive outlook, excellent writing skills (naturally), native English proficiency, (you get me, mate), and a collaborative mindset that’s allowed me to work successfully freelance, agency, or in-house, in London, Berlin and Stockholm.

My latest project has been working as the lead content designer on the checkout experience at Klarna in Stockholm as well as leading localization efforts.

Some more recent experience:

- Training product designers and providing content guidelines and a content strategy for a leading audiobook brand

- Improving subscription and onboarding at the Wall Street Journal

-.Leading a rebrand for a London-based digital agency.

- As well as data-driven, tactical content design work.

- And much more....

My approach to creating greatexperiences for customers is utilising design thinking and best practice UX writing to solve problems through research, ideation, and of course creation for solutions that place users front and centre. Everything I do is backed by research and insights and my years of experience in the field. I also love to guide stakeholders through my process to ensure buy-in at all levels from design to the board room.

I've freelanced since 2018 and in that time I've worked on a whole host of different projects for diverse brands in various verticals. I'm sure there's something relevant in my experience for your next project so feel free to reach out to talk more – I look forward to hearing from you!

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Klarna
Senior Content Designer
DIGITAL AND IT
March 2022 - February 2023 (11 months)
Stockholm, Sweden
My latest role wsa a contract Senior Content Designer at Klarna, where I work in a support role in the payments domain. Responsible for ensuring consistent UX and language across the purchase flow user journey in a constantly-shifting and evolving scope and a key source of revenue for the company.

I also crafted guidelines based on the updated purchase flow deliverables, to be used as a benchmark for a global rollout in all markets, as well as creating a localisation process for the rollout itself.

Key highlights:
 
Ideated, designed and delivered a ‘save as favorite + remember me pop-up’ product into the purchase flow, resulting in a huge uplift in users who opted in to this feature, resulting in uplifts to conversion. Also refined the storyline/user journey of the purchase flow to increase conversion.
 
Responsible as a Senior UX writer in supporting a crucial aspect of Klarna, shaping the language and UX used in the purchase flow, while being responsible for the future rollout of these deliverables globally,
Storytel
Senior UX Writer
DIGITAL AND IT
August 2021 - March 2022 (7 months)
Stockholm, Sweden
As the sole (and first UX writer) I led product communication across the Storytel experience, aligning with over 30+ markets and languages and helping to define, create, and execute a consistent voice.

Key Highlights:
 

Helped Storytel to turn 30+ markets and languages into one unified brand voice with the completion of brand voice guidelines and UX writing guidelines.

Educated and collaborated with a large team of designers, sharing knowledge about UX writing as a discipline.

Led multiple workshops across the organisation, advocating for UX writing as a discipline and helping all who write for Storytel to write well!

Worked on updates in product sprints, ideating on hypotheses and executing updates to design and copy. Responsible for English master copy to be translated globally, with an understanding of the impact in other languages, including design edge cases, as well as cultural impact.
Freelance
Freelance UX Writer
DIGITAL AND IT
June 2018 - August 2021 (3 years and 2 months)
Berlin, Germany
Worked as a freelance UX specialist, working across copy, UX writing and design to craft experiences that connect brands to their customers. I worked for many global brands during this time. The main piece of work I completed at this time was leading rebrand for an agency in London.

An innovative discounting campaign for antivirus brand McAfee, which increased sales by 32%. This was a multi-channel, multi-market campaign, increasing YOY conversions while simultaneously improving AOV.
 

Extensive work on the Wall Street Journal's subscription model, in all areas, from the value proposition of different product offerings (newspaper, apps, rewards) to the onboarding flow, checkout copy and microcopy.
 

A full rebrand and website redesign for antivirus company, Cylance, launching a consumer product from their successful b2b heritage. worked on the strategy, content, value proposition of the product, to UX and design of the website, crafting all copy and product messaging. This led to an ongoing testing stage, testing pricing, UX, content and more.