Daniel Scheffler

○ Worked collaboratively at prestigious publications such as New York Times, Vogue, GQ, Vanity Fair, SPIN, WSJ & others. ○ Pitched and crafted compelling stories to editors, showcasing strong initiative and creativity. ○ Traveled extensively, visiting over 120 countries for reporting and to conduct interviews with hundreds of fascinating people. ○ Authored extensive content on style, travel, design, and lifestyle, demonstrating a wide range of expertise and curiosity. ○ Utilized various platforms including print magazines, digital magazines, newsletters, videos, social media channels, books, special editions, and a wide range of marketing materials for lifestyle brands like Aman Resorts, Kiehl's, Patek Philippe etc.

○ Concepted, strategized and produced high-quality in-house publications (both print and online) plus weekly marketing materials. ○ Concepted, styled & curated a brick and mortar plus full online retail store (FolktaleProvisions.com) that aligns with the brand ecosystem. ○ Directed the day-to-day editorial production process, including scheduling and assigning articles, writing, editing, setting deadlines, and adding visual and infographic visual elements. ○ Oversaw the hiring, coaching and management of creative staff (own team of eight across marketing, editorial, retail). ○ Managed relationship and creative direction with external digital marketing agency, film crews, photographers and graphic designers to achieve marketing and communication goals. ○ Overhauled groups' various websites and socials for brand consistency and strategic marketing communications.

○ Balanced hybrid worker/delegator role to effectively meet the company's goals and objectives & reported directly to the CEO.

○ Edited and proofread written content for accuracy, grammar, spelling, and punctuation. ○ Managed writers to improve the clarity, coherence, and overall quality of their work. ○ Developed and implemented editorial guidelines and standards to ensure consistency and adherence to style guides. ○ Identified and assigned stories that were on-brand and news-relevant. ○ Performed fact-checking and conducted research to verify information and ensure content integrity. ○ Managed multiple projects simultaneously, meeting tight deadlines and maintaining high editorial standards.