About Danijel
TL;DR
- 8–20h/week to turn chaos into a 90-day plan, clean the backlog, set KPI/OKR + experiments, MVPs, and ship without adding managerial overhead
- Reduce time-to-ship / unblock delivery / stakeholder alignment
- AI, SaaS, web platforms welcome
- I’m domain-agnostic as long as software is being built. (Enterprise, Start-Ups, SMEs)
- Senior Fractional Head of Product
- Founder-operator building an AI product in music industry
Why clients hire me
- Clarity fast: from scattered ideas to a credible 90-day roadmap
- Delivery that sticks: rituals, DoR/DoD, velocity; teams run smoother after I leave
- Founder mindset, hands-on: I write PRDs, build MVPs, help with Pitch Decks, align engineering, and own outcomes
- Data-informed: KPI trees, experiments, analytics that decision-makers trust
How we can work (max 20h/week)
- Backlog Rescue (1 week) -> Delivery audit, story map, risks+quick wins, DoR/DoD,
- Roadmap & KPIs (2 weeks) -> KPI/OKR tree, PMF scan, 90-day roadmap, experiment plan, analytics spec
- MVP Scope & PRD (2-3 weeks) -> Problem framing, cutlines, PRD, Pitch Decks, release plan, risk register, instrumentation
- Fractional Product Lead (retainer, max 20h/week) -> Ceremonies, unblocking, stakeholder comms, exec updates
Domains
- Industry-agnostic: AI products, B2B SaaS, platforms, web apps -> any team building software with developers
Tooling & methods
- Jira/ClickUp, Notion/Confluence, Figma/Miro/Canva, Scrum/Kanban, GitLab/GitHub, PRDs, MVPs/Pitch Decks, story mapping, KPI/OKR, experiment design, GTM alignment
Availability
- Remote-first (Berlin/Remote), up to 20h/week
- For >20h/week, we discuss additional capacity (retainer or short-notice spikes)
- On-site workshops in Berlin by arrangement
- Fixed-price sprints available
English
Native or bilingual
German
Conversational
Croatian
Native or bilingual
Experience
- AI & Music TechFounder (Product & AI)DIGITAL AND ITJanuary 2023 - Today (3 years and 5 months)Berlin, Germany
- Founder leading product strategy & delivery for an AI-enabled web platform
- Responsible for hiring & operations (interviewing, contracting, budgets, dev mgmt)
- Implementing go-to-market strategies (pitch deck, partnerships, waitlist growth, funding)
- Designing content workflows & data pipelines; integrated modern tooling (Jira/ClickUp/Notion/Figma/Canva, GitHub/GitLab)
- Built the initial product and shipped a live version to early users
- Owning roadmap, MVP scope, PRDs, user research, stakeholder alignment, and analytics (KPI/OKR, experiment design)
- Quentic GmbH powered by AMCSSenior Product Owner @ Product & TechnologyDIGITAL AND ITApril 2023 - July 2024 (1 year and 3 months)Berlin, Germany
- Successfully steering global cross-functional teams into critical projects across SaaS, B2B, and Mobile App sectors for 900+ international businesses.
- Leading impactful SAFe PI Planning sessions, delivering key features and MVPs, driving substantial up-sales of the product.
- Engaging in departmental organizations, team topologies, and process improvements to align product and technical teams, facilitating expansion into bigger market (e.g. North America).
- Transforming product vision into actionable goals and directing strategic decisions for feature improvements while engaging in extensive product discovery with product management and development teams.
- Ensuring optimal user experience and mentoring colleagues to foster a high sense of ownership.
- Quentic GmbH powered by AMCSProduct Owner @ Product & TechnologyDIGITAL AND ITFebruary 2019 - April 2023 (4 years and 2 months)Berlin, Germany
- Orchestrated seamless stakeholder collaboration, aligned product roadmaps and managed project lifecycles in agile environments.
- Continuously integrated direct customer feedback, gained via user research sessions, and aligned with product management on UX enhancements for SaaS Platform and Mobile App.
- Translated complex product requirements into strategic objectives, improving user experience across platforms.
- Responsible for strategic decisions, product backlog prioritization, planning iterations, and diverse cross-team collaboration (Features, App, QA, UX, Back/Frontend, C-Level, DevOps, Consulting, Software Architecture, API).
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Education
- AI Product Management SpecializationDuke University2024AI Product Management Specialization
- Prod MBAProd MBA