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About Danijel

TL;DR

  • 8–20h/week to turn chaos into a 90-day plan, clean the backlog, set KPI/OKR + experiments, MVPs, and ship without adding managerial overhead
  • Reduce time-to-ship / unblock delivery / stakeholder alignment
  • AI, SaaS, web platforms welcome
  • I’m domain-agnostic as long as software is being built. (Enterprise, Start-Ups, SMEs)
  • Senior Fractional Head of Product
  • Founder-operator building an AI product in music industry

Why clients hire me

  • Clarity fast: from scattered ideas to a credible 90-day roadmap
  • Delivery that sticks: rituals, DoR/DoD, velocity; teams run smoother after I leave
  • Founder mindset, hands-on: I write PRDs, build MVPs, help with Pitch Decks, align engineering, and own outcomes
  • Data-informed: KPI trees, experiments, analytics that decision-makers trust

How we can work (max 20h/week)

  • Backlog Rescue (1 week) -> Delivery audit, story map, risks+quick wins, DoR/DoD,
next 2-3 sprints, rituals
  • Roadmap & KPIs (2 weeks) -> KPI/OKR tree, PMF scan, 90-day roadmap, experiment plan, analytics spec
  • MVP Scope & PRD (2-3 weeks) -> Problem framing, cutlines, PRD, Pitch Decks, release plan, risk register, instrumentation
  • Fractional Product Lead (retainer, max 20h/week) -> Ceremonies, unblocking, stakeholder comms, exec updates

Domains

  • Industry-agnostic: AI products, B2B SaaS, platforms, web apps -> any team building software with developers

Tooling & methods

  • Jira/ClickUp, Notion/Confluence, Figma/Miro/Canva, Scrum/Kanban, GitLab/GitHub, PRDs, MVPs/Pitch Decks, story mapping, KPI/OKR, experiment design, GTM alignment

Availability

  • Remote-first (Berlin/Remote), up to 20h/week
  • For >20h/week, we discuss additional capacity (retainer or short-notice spikes)
  • On-site workshops in Berlin by arrangement
  • Fixed-price sprints available
If you need a senior partner to stabilise delivery, scope an MVP, or produce a sharp 90-day plan, DM me for a 20-min fit call.
  • English

    Native or bilingual

  • German

    Conversational

  • Croatian

    Native or bilingual

Can work on-site
Berlin (up to 50km)

Experience

  • AI & Music Tech
    Founder (Product & AI)
    DIGITAL AND IT
    January 2023 - Today (3 years and 5 months)
    Berlin, Germany
    • Founder leading product strategy & delivery for an AI-enabled web platform
    • Responsible for hiring & operations (interviewing, contracting, budgets, dev mgmt)
    • Implementing go-to-market strategies (pitch deck, partnerships, waitlist growth, funding)
    • Designing content workflows & data pipelines; integrated modern tooling (Jira/ClickUp/Notion/Figma/Canva, GitHub/GitLab)
    • Built the initial product and shipped a live version to early users
    • Owning roadmap, MVP scope, PRDs, user research, stakeholder alignment, and analytics (KPI/OKR, experiment design)
    Product Strategy (North Star, KPI/OKR trees) PRD & Requirements (MVP, GTM, Launch Planning) Product Launch Strategy User Research artificial intelligence
  • Quentic GmbH powered by AMCS
    Senior Product Owner @ Product & Technology
    DIGITAL AND IT
    April 2023 - July 2024 (1 year and 3 months)
    Berlin, Germany
    • Successfully steering global cross-functional teams into critical projects across SaaS, B2B, and Mobile App sectors for 900+ international businesses.
    • Leading impactful SAFe PI Planning sessions, delivering key features and MVPs, driving substantial up-sales of the product.
    • Engaging in departmental organizations, team topologies, and process improvements to align product and technical teams, facilitating expansion into bigger market (e.g. North America).
    • Transforming product vision into actionable goals and directing strategic decisions for feature improvements while engaging in extensive product discovery with product management and development teams.
    • Ensuring optimal user experience and mentoring colleagues to foster a high sense of ownership.
    Product Management (AI, B2B SaaS, Platforms) Stakeholder Management & Executive Communication PRD & Requirements (MVP, GTM, Launch Planning) Product Strategy & Roadmapping (KPI/OKR, Experimentation) Agile Delivery & Product Operations (Scrum/Kanban, Backlog, DoR/DoD)
  • Quentic GmbH powered by AMCS
    Product Owner @ Product & Technology
    DIGITAL AND IT
    February 2019 - April 2023 (4 years and 2 months)
    Berlin, Germany
    • Orchestrated seamless stakeholder collaboration, aligned product roadmaps and managed project lifecycles in agile environments.
    • Continuously integrated direct customer feedback, gained via user research sessions, and aligned with product management on UX enhancements for SaaS Platform and Mobile App.
    • Translated complex product requirements into strategic objectives, improving user experience across platforms.
    • Responsible for strategic decisions, product backlog prioritization, planning iterations, and diverse cross-team collaboration (Features, App, QA, UX, Back/Frontend, C-Level, DevOps, Consulting, Software Architecture, API).
    User Research (Discovery Interviews) Jira, Confluence, Notion, Miro, Figma, Vibe Coding, AI tools Stakeholder Management & Executive Communication Product Management (AI, B2B SaaS, Platforms) Product Strategy & Roadmapping (KPI/OKR, Experimentation)

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Education

  • AI Product Management Specialization
    Duke University
    2024
    AI Product Management Specialization
  • Prod MBA
    Prod MBA

Skill set

Categories