About Danila
English
Native or bilingual
Russian
Native or bilingual
Hungarian
Basic
French
Basic
Experience
- Pactum AIHead of DataDecember 2022 - Today (3 years and 6 months)Tallinn, Estonia
- BondoraData Analytics Team LeadDecember 2021 - December 2022 (1 year)Tallinn, EstoniaLeading the team of 6 data analysts and analytics engineers responsible for:- good quality data for the finance and marketing teams KPIs- Attribution and marketing mix modelling- AB testing platform to validate the new product features and evaluate return on investment of marketing channels Main team achievements: 1. Identified the most profitable socio-demographic group of customers to target in marketing. 2. Faster and simpler process of transforming data (Azure databricks, DBT and Kimball methodology). 3. AB testing of new features and marketing channels. Using this, my colleagues and I found that sending "reminder" emails has a negative effect on leads conversion.
- BoltLead AnalystSeptember 2020 - December 2021 (1 year and 3 months)Tallinn, EstoniaResponsible for the analytics team within incentives domain
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Education
- Doctor of Philosophy (Ph.D.), Publiс EconomicsUniversity of Virginia2016Doctor of Philosophy (Ph.D.), Publiс Economics
- Master of ArtsUniversity of Virginia2011MA, Economics