Description

My career has been spent in brand development that drives commercial impact. Developing big ideas, untangling operational issues and the communication hurdles required to make it scale. Whether it’s launching a car brand in the UK, generating pipelines for global B2B brands or growing motivated teams to deliver, I’m driven by where creativity meets efficiency.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

SEVERAL
Independent Strategy Director
June 2024 - Today (2 years)
London, United Kingdom
• • Developed the launch strategy for Chery Cars in the UK, directing full GTM strategy, brand identity, fleet and dealership guidelines, media partnerships and sponsorships, hitting sales targets for the first quarter.
• • Originated sales strategies and demand generation campaigns for Nutanix, defining target audiences, and ABM messaging resulting in reducing sales pipeline from first contact to SQL by 6 weeks.
• • Conducted user research and competitor analysis for PwC's Careers and About Us digital presence to establish best practice UX principles and messaging guidance, improving user submissions by 11%.
• • Provided brand architecture consultancy to FTI Consulting in helping to restructure their core business segments and established FTI Consulting's first brand health benchmarking programme to track marketing effectiveness.
Brand architecture Communication strategy Content marketing User Experience Design Account Based Marketing
Boulder
Part-Time Strategy Director
February 2023 - December 2024 (1 year and 10 months)
• • Directed the YouGov brand repositioning following the acquisition of CPS GfK, reframing the value proposition as 'Research Reality' and defining the 'YouGov Shopper' offering and GTM strategy contributing to a 34% revenue growth in H1FY25.
• • Rebranded Manu Mobility to Wahu Mobility, shifting the narrative from 'selling EVs' to 'Accelerating Prosperity', with a redefined brand, digital presence content strategy and investor presentation helping to secure Series A funding for Ghana's first EV assembly plant.
• • Developed the Seamless Risk repositioning for IQUW and developed their portfolio architecture for products and services for IQUW contributing to a 35%YOY growth on Gross Written Premiums.
Content marketing Brand architecture New Business Brand strategy Channel strategy
Incubeta:
Freelance Strategy Director
February 2023 - March 2023 (1 month)
• • Delivered a 25% increase in organic social media engagement within the first 30 days through development of new social media content pivoting to high-utility, behind-the-lens technical content.
• • Successfully built and validated three core audience personas, enabling a more targeted paid social approach that reduced waste spend on general tourists by 30%.
Content marketing Social media