About Daria
- Editorial leadership in the tech industry
- Hands-on experience managing localization workflows in Smartling
- Strong expertise in tone of voice, glossary management, and QA processes
- A strategic understanding of digital communication and SEO
- EN→IT Translation Review & Bilingual Editing
- Localization QA (UI strings, product content, help centers)
- MTPE (Machine Translation Post-Editing)
- Terminology & Style Guide Management
- Brand Voice Alignment for the Italian Market
- SEO-aware localization for digital content
Italian
Native or bilingual
English
Fluent
German
Conversational
French
Basic
Spanish
Conversational
Experience
- Yext IncItalian Language ManagerDIGITAL AND ITApril 2023 - Today (3 years and 2 months)Treviso, ItalyAs Italian Language Manager, I oversee EN→IT localization workflows within Smartling for Yext, a global SaaS platform.My responsibilities include:
- Reviewing UI strings, product content, and help center materials
- Ensuring terminology consistency and tone of voice alignment
- Managing glossary and style guide updates
- Providing structured linguistic feedback to localization leads
- Safeguarding quality across continuous localization cycles
I work closely with cross-functional teams to maintain linguistic accuracy, brand consistency, and cultural relevance in the Italian market. - Freelance – Tech & Sustainability ClientsLocalization & Content SpecialistTECHMay 2021 - Today (5 years and 1 month)Treviso, ItalyI collaborate with international brands across technology, sustainability, fashion, and food sectors, delivering high-quality localization, editorial strategy, and digital content.Selected projects include:
- Localization QA and content refinement for SaaS and tech platforms
- SEO-driven content strategy and LinkedIn editorial planning
- Sustainability-focused storytelling (vertical farming, innovation)
- Email marketing campaigns tailored to brand voice
- Editorial contributions to branded lifestyle publications
My work combines linguistic precision, tone adaptation, and strategic communication to ensure impact across digital channels. - Urban Sports ClubContent & Community ManagerHEALTH AND WELLNESSJanuary 2019 - May 2021 (2 years and 4 months)Milan, ItalyLed digital content and community engagement initiatives to strengthen brand awareness and online presence.Key responsibilities:
- Created and distributed multi-channel content (blog, newsletters, social media, PR)
- Developed content aligned with marketing strategy and brand positioning
- Managed and briefed brand ambassadors
- Fostered community engagement through strategic storytelling
This role strengthened my expertise in cross-platform consistency and audience-centered communication.
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Education
- Master's DegreeCa' Foscari University2023Environmental Humanities
- Master's DegreeMalmö University2017Communication Studies