Description

Hi I'm Darren I've been in the Digital Marketing industry for 6 years working for some of the largest marketing agencies in the country. Covering Paid Search PPC on Google and Microsoft Ads. Social Media advertising, Email marketing, and web development. However my main area of specialism is Paid Search PPC. My clients have included multiple sectors from travel, eCommerce, B2B, property, education, charity, cruise companies, blinds retailers, and more giving me extensive experience.

Let's work together, and let me help you achieve your lead, revenue, business goals. Drop me a message.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Leeds (up to 50km)

The Media People
PPC Performance Analyst
June 2024 - Today (2 years)
Leeds, UK
Specialism in Paid Search marketing across Google and Microsoft Ads.
Managing PPC accounts for industry-leading clients across travel, cruise, entertainment, B2C, B2B, and property sectors.

Maintaining strong relations with clients and the company's internal marketing leads.

Working closely with clients to achieve their business goals, revenue, and lead targets.

Providing data-driven analysis with recommendations around strategy to further enhance performance.

Involved in optimisations, new campaign builds, presenting data, analytics, planning and strategy.
All Response Media
Senior Digital Marketing Executive
July 2022 - July 2024 (2 years)
Leeds, UK
Working on paid search (Google & Bing ads) paid social, and programmatic campaigns (eg. Facebook; Twitter & Instagram, PPC and Doubleclick).

Clients include leading UK and international brands and businesses.

Maintaining strong relationships with all stakeholders, including clients and managers.

Great attention to detail– working on high profile campaigns for clients.
Responding to client media objectives, needs and targets to help enhance relationships.

Optimising online media campaigns, using data to inform decisions.
Manipulation of data and interpretation of campaign results, sharing the information with the client team.

Feeding into the preparation of plans through the use of digital planning tools, research resources, client data and forecasting.

Providing recommendations of new and innovative solutions for clients in conjunction with line managers,

Planning and Buying across Digital media channels - Paid Search, Paid Social and Display.

Actively involved and confidently leading in client calls and reporting.

Working on new business development/pitches/presentation.
Black Lab Digital
Digital Marketing Specialist
March 2021 - July 2022 (1 year and 4 months)
Otley, England, United Kingdom
Managed the day-to-day operations of Google Ads accounts, including account setup, tracking setup, and optimisation.

Utilized Google Analytics to review website data to support Ad Account data.

Provided ongoing customer support via phone, email, or meetings to ensure customers are receiving a high level of service.

Created monthly reports to customers on key metrics such as conversions, conversion value, and campaign performance.

Developed relationships with existing clients in order to increase retention rates and expand services offered per client.

Worked closely with management to develop new business opportunities and onboard new clients.

Supported with Wordpress and Shopify web builds and website changes.
Managed Bing Ads, and Facebook Ad Accounts.

Supported with email marketing campaigns for clients.