Description

Most AI consultants will show you what AI can do.

Very few understand why your people will resist it, fear it, or quietly ignore it the moment the consultant leaves the room.

I spent 25 years leading businesses at senior level. Where you sign payroll yourself, where a bad quarter keeps you awake, where the silence between boardroom and frontline can destroy everything. The optimistic founder and the exhausted director.

I know both rooms.

Burnout, depression, and the decision to train formally in psychotherapy, then AI. That process taught me more about people, resistance, and organisational behaviour than any leadership course I had taken before.

The result is a combination I have not found anywhere else in the UK.

Deep business experience from the top down.

Clinical understanding of human behaviour from the bottom up. And rigorous expertise in AI risk, governance and practical application.

What I actually do:

I assess your business for AI risk and opportunity, scanning for ROI and efficiencies. I build a clear, regulated-sector-ready roadmap. I then design and deliver training that is completely bespoke to your team, carrying your language, your workflows, and your people throughout.

The training is delivered through a therapy-informed framework, which means the fears, the friction, and the things your team are afraid to say out loud get addressed before they become the reason adoption quietly fails.

I do not walk away once the work is done. I stay with you as governance obligations evolve, so you do not need a compliance hire or a second consultant six months later.

The outcome:

A complete AI roadmap your competitors will take months to match.

A team that is genuinely enabled rather than grudgingly trained. AI governance that is real, not decorative.

If that sounds like the conversation your business needs, I would like to have it.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Wigan (up to 50km), Manchester (up to 50km), Liverpool (up to 50km), London (up to 50km), Belfast (up to 50km)

Safer Haven AI
Founder / CEO
DIGITAL AND IT
January 2025 - Today (1 year and 5 months)
Founded to fill a gap in the UK market for AI governance built around people, not just policy. Works with regulated professionals and non-regulated SMEs who need practical AI risk support without the corporate overhead. Delivers bespoke AI risk assessments and LLM governance frameworks for regulated and non-regulated sectors. Builds EU AI Act-informed frameworks that make complex regulation actionable for non-technical leaders. CPD-accredited AI training using a therapy-informed model that drives lasting behavioural change. The only UK AI governance consultant combining C-suite leadership, counselling, and specialist AI risk expertise.
artificial intelligence Corporate strategy LLM Training Data Governance
WTS Ltd
Head Of Operations
January 2023 - January 2026 (3 years)
Senior leadership role with full operational responsibility across retail and e commerce for a multi-site business. Accountable for commercial performance, compliance, people, and the introduction of AI-driven process improvement. Directed daily operations across four retail stores, multiple e-commerce sites and third party appropriate platforms. Reduced visual media spend by 89.55% while expanding capability. Transformed creative production with AI tools, moving from stock libraries to on-demand brand-specific imagery. Managed payroll, supplier contracts, and pricing strategy across multiple revenue streams. Designed and facilitated a staff mental health and wellbeing programme.
artificial intelligence Leadership Business development Corporate strategy
Cloudstix Ltd
Founder & Director
January 2013 - January 2023 (10 years)
Founded and scaled a retail, wholesale, and e-commerce business from zero to £7.4 million turnover over ten years. Operated across UK retail, international wholesale, and direct-to-consumer channels in a heavily regulated industry.
Negotiated exclusive UK distribution rights with a major global hardware supplier, securing a lasting competitive advantage. Built and managed cross-cultural partnerships with teams in China, coordinating across time zones to deliver consistent product supply and commercial outcomes. Launched multiple proprietary e-liquid brands, achieving meaningful UK market share in a heavily regulated industry. Built and led a 24-strong team, holding final authority on recruitment and shaping a culture of trust over eight years. Expanded wholesale into European and US markets, managing multi territory relationships simultaneously.
Communication Business development Corporate strategy Leadership artificial intelligence