DFAbout David
I help SMEs and B2B companies grow by combining board-level marketing leadership with hands-on digital expertise. With over 20 years’ experience, I’ve led brand launches, ecommerce transformations, and multi-channel campaigns that deliver measurable results.
I specialise in ecommerce platforms (Magento 2 PWA, WordPress), SEO for ecommerce, Google Ads & paid media, email marketing automation, and design & branding. Having launched multiple brands, I also guide businesses through setting up domains, trademarks, and logos — ensuring they enter the market with impact.
What sets me apart is my ability to wear multiple hats: I can operate as a fractional marketing director, providing strategy and board-level guidance, or step in to deliver frontline project execution when businesses need immediate results.
Typical projects I deliver include:
• Full ecommerce website builds and optimisations.
• SEO and paid advertising strategies that drive traffic and sales.
• End-to-end brand launches (domain, logo, trademark, go-to-market).
• Integrated marketing plans across email, social, and content.
• Strategic marketing roadmaps aligned with business goals.
If you’re looking for someone who can plan, build, and deliver, I bring both the big-picture strategy and the practical skills to execute it.
English
Native or bilingual
Can work on-site
London (up to 50km)
Experience
- Cadmus Distribution Group LtdGroup Marketing Director & Board MemberJanuary 2018 - July 2025 (7 years and 6 months)Marketing and e-commerce director with 20+ years’ experience scaling B2B technology brands and distribution businesses. At Cadmus, I held full P&L accountability for a £1m+ budget and led digital transformation, brand launches, and performance marketing across multiple domains. I operated at both board level and hands-on, balancing strategy with project delivery.Responsibilities & Expertise:• Directed omnichannel marketing across five group domains.• Delivered digital transformation projects on Magento 2 (PWA), WordPress, and NetSuite ERP.• Launched new brands (Cadmus Products, UX Pro), covering domains, logos, trademarks, and go-to-market strategy.• Planned and executed campaigns across SEO, PPC/Google Ads, email, design, and branding.• Built automation systems (HubSpot, Dotdigital, Bronto, Mailchimp) to increase retention and recover revenue.• Negotiated SaaS, ERP, and vendor contracts, securing exclusive deals and reducing costs.• Built KPI dashboards (GA, SEMrush, Looker Studio) for board reporting and optimisation.• Managed and developed cross-functional teams (15+ staff), embedding a digital-first culture.• Represented the company with senior vendors, shaping UK distribution strategy.Key Achievements:• Scaled group revenues significantly through strategic digital transformation.• Directed brand launches, securing domains, trademarks, and delivering market entry.• Delivered ecommerce rebuilds on Magento 2 PWA and WordPress, improving UX and scalability.• Specialised in ecommerce SEO, driving visibility, traffic, and sales.• Optimised £1m+ paid media budget, achieving stronger ROI and lower CPA.• Balanced board-level strategy with frontline execution, ensuring commercial alignment.• Built and mentored marketing teams, creating sustainable in-house expertise.
- Crown PartnershipGroup Marketing ManagerApril 2013 - December 2013 (8 months)• Ran integrated omnichannel campaigns across Facebook, LinkedIn and Twitter that boosted bookings and increased organic traffic by 37%.• Overhauled 10+ websites, migrating to WordPress for improved UX and conversion.
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Education
- Bachelor of ScienceUniversity of Essex2003Bachelor of Science