David Myers

Responsible for leading the creative and visual brand direction of QS and its products as well as leading on the design operations and scaling the brand identity across the business. Delivered the QS Quacquarelli Symonds rebrand project within four months, including new visual identity across logo, fonts, bespoke illustrative set, iconography and colour palette. Achieving a 29,000 increase in social media followers within 9 months following the launch Created the first-ever brand manual for QS covering design principles, logo usage, typography, colours, iconography as well as specialist guides on photo selection, brand patterns and individual product guides Implemented Design Sprints methodology on key marketing and brand projects in order to incorporate design strategy into the briefing, eliminating a disjointed and weak brand impression Set the creative strategy on the QS World University Rankings product brand achieving a 1,278% increase in LinkedIn engagements and 277% increase in web visits via LinkedIn for the Asia Rankings on the previous year's numbers. Set the creative strategy for the QS Higher Ed Summit series to position the series to be the place for higher education professionals to attend and network globally Advised and delivered a restructure of the creative team structure ensuring the correct use of specialisations and improved career trajectories for team members Implemented design process automation through ClickUp, balancing both ad hoc tasks and strategic objectives. Coached and developed a junior team into accomplished design professionals Oversaw the creation of a bespoke illustration style for QS.

Delivered the QS design principles as part of the visual design strategy Delivered the Marketing division's first full UX process for the QS Scholarships product Provided hero campaign concepts through to execution for 27 QS World University Rankings launches.

Delivered the integration of the Creative Management Platform (CMP) Bannerflow into the marketing team's tech stack to efficiently automate the execution of over 50,000 banners per year.