About David
I am a passionate and results-oriented Fractional CMO with over 16 years of experience driving significant growth for brands across diverse industries, including e-commerce, logisitics, tech, luxury retail, and FMCG.
My Expertise:
- Strategic Vision: I excel at developing data-driven digital marketing strategies, aligning them with overall business goals.
- Channel Mastery: I possess a proven track record of managing and optimizing execution across Paid Search (PPC), SEO, Content Marketing and Social Media Marketing,
- Leadership Excellence: I am a skilled leader, fostering high-performing teams, driving accountability, and nurturing talent development.
- Data-Driven Decisions: My approach prioritises data analysis to ensure campaign optimisation, maximise ROI, and deliver measurable results.
- Operational Excellence: I am adept at streamlining processes, implementing best practices, and ensuring efficient project execution.
Beyond my Achievements:
- I am a lifelong learner, staying at the forefront of the ever-evolving digital marketing landscape. I possess excellent communication and collaboration skills, fostering strong relationships with internal and external stakeholders.
- I am a highly motivated individual with a genuine passion for helping businesses achieve their e-commerce goals.
I am eager to leverage my extensive experience and expertise to contribute to the growth of your brand. If you are seeking a flexible, dedicated and results-oriented CMO, (Marketing Consultant / Fractional CMO) to elevate your presence, I am confident we can be a great fit. Let's discuss your specific needs and how I can help you achieve them.
English
Native or bilingual
Can work on-site
Camberley (up to 50km), Guildford (up to 50km), Reading (up to 50km), Basingstoke (up to 50km), London (up to 50km)
Experience
- The PHA GroupDirector of DigitalDIGITAL AND ITJuly 2013 - Today (12 years and 11 months)Bracknell & Wokingham College, Earley, England, United KingdomKey Achievements and Responsibilities
- Oversee the digital division's P&L, budget allocation, and resource management, including managing debtors to ensure effective financial operations and optimal ROI across campaigns.
- Partner with sales and marketing to drive lead generation through campaigns, events, and networking, contributing to the agency's client acquisition and revenue growth. − Manage key technology partnerships across CRM platforms (HubSpot, Salesforce), ESPs (DotDigital, Klaviyo), eCommerce plat forms (Shopify, Magento), and a suite of digital tools to ensure efficiency and seamless integration.
- Lead the creation of tailored, full-funnel digital strategies that achieve measurable success, including a 300% traffic increase for Needle & Thread and a 490% YoY lead increase for ILX Group.
- Manage and mentor a 20-member digital team, fostering a high-performance culture focused on skill-building, resulting in talent that has driven a $65M pipeline for SEKO Logistics.
- Introduced and optimised the use of data analytics tools, CRM, and automation software to improve team efficiency and de liver actionable insights, including an 89% increase in ROAS for ILX Group.
- Work closely with product, creative, and sales teams to align on branding, customer journey, and strategic goals, enhancing brand consistency and customer experience. − Oversee cohesive digital campaigns across paid media, SEO, content, and organic social, achieving efficiencies such as a 50% reduction in PPC costs for HiPP Organic and a 162% increase in organic traffic.
- Advise clients on brand positioning and expansion into emerging markets, optimising their competitive advantage and max imising brand visibility.
- Led the acquisition of Red Hot Penny by PHA Group in 2021, overseeing team integration, aligning strategic goals, and ensuring continuity in client services to expand digital capabilities.
- ShelterStore LLPPartner & Managing DirectorARCHITECTURE AND URBAN PLANNINGJanuary 2010 - June 2013 (3 years and 5 months)London, UKKey Achievements and Responsibilities
- Co-founded and shaped the strategic vision for Shelter Store LLP, positioning the company as a prominent competitor and establishing a strong brand presence. − Directed comprehensive digital marketing efforts, optimising budget management and campaign effectiveness through data driven performance analysis, achieving consistent growth in customer engagement.
- Led the development of innovative digital and performance marketing initiatives that boosted brand awareness and market share, effectively positioning Shelter Store as a recognised name in the industry.
- Coordinated end-to-end project management, aligning resources and timelines to ensure timely and high-quality project de livery while maintaining flexibility to adapt to evolving client needs.
- Cultivated long-term client relationships through proactive engagement and exceptional service delivery, driving increased repeat business, customer satisfaction, and overall client loyalty.
- Introduced advanced analytics frameworks to track and report on key metrics, enabling more accurate forecasting and data led decision-making across all marketing efforts.
- Positioned Red Hot Penny as an industry thought leader, representing the company at major industry events and driving new client acquisition through targeted networking and strategic partnerships.
- PCubedProject Management ConsultantCONSULTING AND AUDITSApril 2010 - August 2010 (4 months)London, UKKey Achievements and Responsibilities
- Delivered specialised project management consulting expertise on high-stakes projects, leveraging industry best practices to enhance overall project delivery and operational efficiency.
- Introduced and implemented structured project management frameworks, fostering improved communication, risk assess ment, and transparency, significantly enhancing project outcomes.
- Actively collaborated with diverse stakeholders to define project objectives and deliverables, ensuring a shared understanding and alignment with the organisation's broader strategic goals.
- Identified and enacted process improvements that streamlined project workflows, reduced bottlenecks, and accelerated project timelines, resulting in faster, more reliable project completion.
- Conducted detailed project evaluations, providing actionable insights that guided strategic decisions, optimised resource allo cation, and enhanced the organisation's approach to project planning.
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Education
- Post Graduate Certificate in Management EducationUniversity of Surrey2019Post Graduate Certificate in Management Education
- BSc in Business Management (First Class Honours)University of Surrey2008BSc in Business Management (First Class Honours)
Certifications
- Prince2 PractitionerPGCert2010