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Dawn SandersDS

Dawn Sanders

Performance Coach and Consultant

On-demand
London, GB
15+ years

Average response time: 1 hour

About Dawn

A respected talent, lifestyle, career and transitions coach, manager, leader, and businesswoman who has displayed the values needed to support talent development, performance, and wellbeing in elite sport for over 20 years, working alongside Great Britain's Olympic and Paralympic athletes and the England Lionesses. Working from a national strategic level to a one-to-one basis as a coach and mentor to guide others through life, transitions, careers, performance and wellbeing. Known as someone who genuinely cares for people, works collaboratively, leads by example and is valued for developing trusting relationships in environments that strive to win well.
  • English

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • The Football Association (FA)
    Performance Lifestyle Co-ordinator England Women's Teams
    June 2025 - Today (1 year)
    • Creating a strategy for this newly established support, aligning and meeting the needs of performance and the player depending on their age and stage of life and football development
    • Collaborate with key internal and commercial partners to create meaningful life skill and career development opportunities for the players
    • Develop, mentor, support and best equip a team of Player Education and Lifestyle staff to deliver age and needs appropriate Performance Lifestyle support whilst on England camps
    • Design and deliver parent facing resources that support their child's holistic development
    • Provide specific one to one lifestyle and transitions support to identified senior players
    Corporate strategy Lifestyle Wellbeing Performance Holistic development
  • UK Institute of Sport (UKSI)
    National Futures Lead/Senior Performance Lifestyle Coach
    January 2017 - Today (9 years and 5 months)
    Initiated, championed, and passionately lead the UKSI national transitions programme and strategy to support the holistic, mental health, career and wellbeing needs of Great Britain's Olympic and Paralympic athletes as they transition from elite sport. Key achievements include:
    • Creating a new national strategy that draws upon human experiences, athlete voice, research, and global best practise to ensure that there is a robust vision, values, and objectives in place to produce a long-term legacy of transitions support
    • Establishing a framework of delivery based of the insights gained on holistic and wellbeing needs of athletes in transition, including the emotional impact of change, career development, understanding strengths and values, exploring physical identity, and establishing meaning and purpose in life
    • Providing one to one career, wellbeing and transition support to elite athletes where a significant amount of people are dealing with a mental health challenge in transition
    • Influencing, collaborating, and informing senior leadership teams on the vision and outcomes of the strategy to secure funding and cultural and organisational support
    • Working in conjunction with internal and external partners to develop robust partnerships for the UKSI and athlete opportunities including United Learning, Notinghamshire Police, JP Morgan, Two Circles, Amazon, UK Sport, the BEAA
    • Designing and delivering national workshops, industry insight sessions, seminars, webinars, podcasts and learning resources to support athletes to prepare for and manage transition
    • Developing and delivering transition coaching workshops and resources to Performance Lifestyle staff to beter equip them to support athletes in transition
    • Recruited, lead and developed and a team of 2 transitions coaches and their work programmes to ensure they are delivering against the strategy of support
    Team management Leadership Strategy Framework Transitions
  • WinWell Ltd
    Co-Founder and Director of Wellbeing Consultancy Business
    January 2019 - Today (7 years and 5 months)
    • Developing and delivering presentations and seminars to businesses and staff on the impact of coaching on talent development, transition, wellbeing and performance, including being contracted as a Google Resilience and Wellbeing Global Expert
    • Establishing, leading, and delivering a recruitment process for the men's global ATP Tennis tour and Arsenal Ladies Football team to seek a player care and wellbeing coach
    • Delivering talent development, transitions and wellbeing training to leaders and line managers through a coaching and mentoring philosophy
    • Working one to one with identified leaders that require performance wellbeing, transitions and talent development coaching support
    • Created a series of Performance Wellbeing podcasts sharing stories of how people manage life and wellbeing in high pressure, high reward, high risk environment:
    htps://open.spotify.com/show/4TZJyXI39sX3D2S2pvhKAO?si=e74b213b442c4c87
    • Integrating human development, change and talent development processes, strategies, resources, and training for organisations to build upon current offerings
    • Contracted by London Mavericks netball team to provide one to one lifestyle support to three identified elite netball players

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Education

  • ILM Level 7 Post Graduate Certificate in Executive Coaching and Mentoring
    ILM Level 7 Post Graduate Certificate in Executive Coaching and Mentoring
  • Aid
    Mental Health First
    Aid

Skill set

Categories