Debanjan Choudhuri

• ● Designed a global paid media framework across core B2B channels aligned with GTM and revenue goals to drive measurable pipeline.

• ● Aligned demand generation strategies with sales territories and account lists, introducing shared targets and review cadences that reduced lead rejection rates and shortened cross-functional feedback loops.

• ● Executed multi-channel campaigns that delivered a €2.5M+ pipeline in FY2025 and lifted marketing's contribution to revenue from 5% to 15%.

• ● Managed the migration from Pipedrive to HubSpot CRM, designing lead management workflows and SLAs that raised MQL-to-SQL conversion rates to 40%+ and improved handover to Sales.

• ● Partnered with Data teams to design and launch GTM performance dashboards enabling leadership to track pipeline, conversion, and ROI metrics in real time and enable data-driven decision making.

• ● Directed a 5‑person international marketing team, tailoring data-driven campaigns to the distinct EQS compliance product suites and priority markets to improve acquisition efficiency and pipeline quality.

• ● Designed and executed a global paid‑media strategy with a seven-figure annual budget, sustaining a 12‑month payback cycle and clear ROI across core compliance verticals.

• ● Enabled the team to leverage AI tools that cut project turnaround time by 50 %+

• ● Led cross‑functional CRO initiatives across paid, email and web channels, using iterative testing to double conversion rates.

• ● Mentored three junior marketers into channel owners; all earned promotions, or salary increases within 12 months.

• ● Collaborated with country leads to design and launch market‑specific acquisition plans, boosting qualified opportunities 160 % YoY and supporting both direct and indirect sales pipeline.

• ● Analyzed cross-market performance data to identify growth levers and reallocate budgets toward high‑ROI channels, generating more than €20 million in pipeline for FY 2023.

• ● Optimized a multi-channel mix to reduce cost‑per‑lead by 35 % within two quarters while sustaining lead volume across priority markets.

• ● Established a holistic experimentation framework to drive continuous improvement of key performance metrics within all key marketing functions.

• ● Built executive dashboards for acquisition and revenue metrics, trimming monthly and quarterly reporting cycle time by more than 50%