Description

Ciao! I am Deeksha, a brand and marketing specialist having worked in product development & marketing as well as brand management, retail management, 360 degree campaign management for brands such as Gucci Beauty, Lancome, & Schwarzkopf.

I am highly structured, analytical, creative and diligent! I take feedback seriously and adapt to each client's need.

I can help you with Brand design, Brand identity, Product concepts, Competitive analysis, Pricing, Packaging, Dashboards, etc, basically anything that your product or brand would need.

Chat with me to let me know your brand's need and lets discuss this further!

Cheers!

Industry field of expertise

Languages

English
Native or bilingual
French
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

COTY PRESTIGE
Global Product Marketing Assistant
FASHION AND COSMETICS
July 2024 - December 2024 (5 months)
Paris, France
• • Led strategy and full cycle product development for Gucci Beauty Makeup (Lips, Eyes & Collections) under a 3‑year roadmap, ensuring strong brand alignment across concept, formula, colour matching and storytelling.
• • Spearheaded portfolio rationalization for Gucci's largest category (60% WOB), delivering insights that supported SKU delisting and assortment optimization.
• • Coordinated 360° launch processes for 10+ global initiatives, aligning packaging, creative, PR, trade marketing, industrialization, and supply.
• • Conducted sell‑in/sell‑out analysis, competitor tracking and trend studies to inform strategic recommendations.
Product Launch Strategy Marketing Product Development Product management Communication 360°
L'OREAL LUXE
International Product Marketing Assistant
July 2023 - December 2023 (5 months)
Paris, France
• • Managed the complete visual and strategic renovation of Lancôme's Travel Exclusive catalogue (50+ sets), enhancing sustainability, in‑store visibility, and profitability.
• • Collaborated with APAC, EMEAI, and US zones to align go‑to‑market strategy, media plans, and local adaptation of launches.
• • Delivered monthly portfolio performance (sell‑in/sell‑out), competitor mapping and forecast consolidation to support global strategy.
• • Presented Annual Generation TR Luxe Trend Report to guide upcoming category priorities and internal alignment.
Portfolio Strategy Product Launch Strategy Marketing Positioning strategy Communication 360°
HENKEL AG & CO. KGAA
International Brand Marketing Assistant - Beauty Care
July 2022 - December 2022 (5 months)
Düsseldorf, Germany
• • Led operational marketing management across global markets, consolidating forecasts, developing guidelines and validating key touchpoints.
• • Designed future relaunch concepts for two hair colour franchises, including packaging redesign, formula & fragrance development, and GTM planning.
• • Built and presented the strategic GTM roadmap: "India as an Emerging Beauty Market", positioning the region as a growth lever to senior leadership.
• • Delivered monthly brand performance reporting, competitive intelligence, and qualitative/quantitative analysis for senior leadership.
Growth Strategy Market-Entry Strategy Marketing Product Marketing Product management