Description

An adaptive and results-driven senior GTM team leader with a highly successful background in sustainable, strategic and profitable business growth. A rare technology savvy profile combining commercial/business acumen. Passionate working across diverse cultures or teams, leading global or local, commercial or engineering teams with primary focus on exceeding P&L delivery expectations.

Specialised in

• International Business Development and Business Model Transformation/Change Management

• Innovation/Sales/GTM and Business Strategies, building profitable brands from cradle to grave in B2B or B2C business environments

• Branding, re-branding, value proposition, positioning and brand communications

• Digital marketing: Demand Generation, management and account-based marketing campaigns

• People & Team management, 20 years of experience as team manager (manager of managers)

• Operations and Project management across multinational matrix organisations

Languages

English
Native or bilingual
French
Fluent
Turkish
Native or bilingual
Spanish
Conversational
Italian
Conversational

Workplace preferences

Can work on-site

London (up to 50km)

GENERAL SYSTEM
Commercial Segment GTM Leader, CMO
March 2022 - Today (4 years and 3 months)
London, UK
As part of leadership team of this technology start-up, I work to optimise the product market fit, commission customer research projects, develop GTM strategy and execute the related acquisition programs , build relationships with potential customers, nurture leads and present the company GTM to VC investors ( for Series A funding). I am learning the process of building a unique technology product, positioning a company with investors whilst building the customer portfolio as well as working with limited resources.
Experian
Director Of Strategic Partnerships & Alliances
November 2021 - March 2022 (4 months)
London, UK
Amazon Web Services (AWS)
EMEA Greenfield Segment Lead
September 2019 - November 2021 (2 years and 2 months)
London, UK
As a key Strategic priority for AWS, Greenfield Segment aims to rapidly acquire tomorrow's customers. Responsible for the EMEA Go-to-Market Strategy along with providing customer-facing mechanisms, programs and sales plays that help our customers have a smooth cloud adoption process. ACHIEVEMENTS: 50+% YoY Revenue Growth , 242% YoY growth on Conversions, 111% YoY Growth on Acquisitions in Year 1, +210% YoY Revenue Growth , 105% YoY growth on Conversions, 110% YoY Growth on Acquisitions in Year 2. . Build up a team of 9 direct reports and establishing a business operating model with support functions from scratch whilst supporting field sales teams with right compensation models, objectives, sales enablement , GTM campaigns and activities