Viviana P.

● Conducted comprehensive market analysis, resulting in a 30% increase in market share. Established and implemented brand guidelines to maintain consistent messaging across all marketing channels.

● Built and managed campaign calendars, overseeing copy, design, and tech implementation, achieving an average click-through rate of 32%, enhancing online presence by 20%.

● Cultivated strategic partnerships with key influencers, leading to a 40% rise in engagement. Developed and executed B2C-focused social media marketing strategies.

● Created and managed B2B conversion strategies, including the development of comprehensive materials for each stage of the sales funnel, such as pitch decks, demos, lead attraction campaigns, and early qualification forms.

● Developed and managed email marketing strategies, resulting in a 30% increase in market share and enhancing online presence by 20%.

● Enhanced website functionality to improve user experience and effectively serve as an awareness channel.

● Built and led both online and offline communities through initiatives such as webinars and job fairs.

● Recruited and trained junior members of the marketing team.

• Spearheaded diverse teams in creative and product development projects, fostering collaboration and innovation.

• Introduced Agile methodologies, enhancing team adaptability and boosting efficiency by streamlining workflows.

• Boosted key account revenue by 150% through strategic upselling and cross-selling initiatives.

• Conceptualized and executed captivating B2B and B2C visual communication campaigns, enhancing brand engagement.

• Orchestrated successful events, such as conferences and product launches, ensuring seamless execution and high engagement.

• Engineered custom CRM solutions, significantly enhancing client customer experiences and satisfaction.

• Oversaw consistent and impactful graphic communication across various channels, reinforcing brand identity.

• Leveraged proficiency in project management tools such as Asana, HubSpot, Notion, Slack, and Basecamp to optimize team productivity.

• Built and led both online and offline communities through initiatives such as webinars and job fairs.

• Recruited and trained junior members of the marketing team.

●Design of graphic lines for different accounts.

●Creation and development of visuals images and audiovisuals.

●Graphic support to other departments.

●Design of graphic lines for different accounts.

●Web design.

●Creation, development and adaptation of visuals.