Description

💡 Strategic Product Design for Measurable Growth.

Hey, I'm Deven, the founding designer of DSKhatri, a creative design studio in Amsterdam serving global clients. We believe that exceptional design is the most powerful tool for solving complex business problems.

Shaped by big tech experience and driven by user-first logic, we specialize in crafting digital experiences across web, app, and brand design. Our approach is to blend visual clarity with rigorous product strategy, creating solutions that feel intuitive and effortless. We're proud to bring this expertise to diverse sectors, including SaaS, E-commerce, Pharma, EdTech, B2B, B2C, and various Services.

Every detail is considered, tested, and refined to ensure the products we deliver are not only visually compelling but also intuitive, functional, and scalable. We partner with clients to transform ideas into digital products that achieve measurable business outcomes.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Amsterdam (up to 50km)

DSKhatri
Founding Product Designer
DIGITAL AND IT
August 2023 - Today (2 years and 10 months)
Netherlands
• FutureFund - Redesigned FutureFund's event ticketing platform to drive more school and university fundraiser sign-ups. Led user research and testing to streamline purchase flows and reduce friction.

Hannah Benchtops - Redesigned the website and brand for Hannah Benchtops, a custom kitchen company. Introduced a seamless scheduling flow across devices to improve customer onboarding and streamline service requests.

Pleroo Research - Led web and brand redesign for Pleroo Research, a pharmaceutical consultancy. Created a clean, science-forward identity and intuitive site architecture to enhance credibility and client engagement.

Lancer Reinforcements - Delivered end-to-end design and eCommerce support for Lancer Reinforcements, an architectural materials supplier. Built scalable web solutions to support a growing product catalog and improve usability.
Square Inc (Block)
Product Specialist
DIGITAL AND IT
February 2024 - September 2024 (7 months)
Toronto, Canada
https://squareup.com/us/en/online-store
https://squareup.com/us/en/point-of-sale
https://squareup.com/us/en/photo-studio/app

. Prioritized design QA in the quarterly roadmap for iterative usability testing, resulting in a 50% reduction of post-launch defects for Square's website editor. Possible with data-driven analysis and feature refinement.
. Facilitated cross-functional collaboration between QA, development, and product teams, translating business objectives into user-focused product requirements. Championed user advocacy and prioritized features to maximize business value.
. Enhanced bug grooming processes in JIRA, leading to a 30% reduction in backlog within 3 months by streamlining issue tracking and prioritization.
. Designed risk-based usability test plans, ensuring thorough UI/UX evaluation for an inclusive and frictionless experience.
. Led systematic UI/UX testing efforts with the help of detailed wireframing to successfully migrate 50% of legacy platform users to a new Square Online experience.
Square (Block)
Senior Quality Analyst
DIGITAL AND IT
February 2021 - October 2024 (3 years and 8 months)
Toronto, Canada
https://squareup.com/us/en/online-store
https://squareup.com/us/en/point-of-sale
https://squareup.com/us/en/photo-studio/app

. Prioritized design QA in the quarterly roadmap for iterative usability testing, resulting in a 50% reduction of post-launch defects for Square's website editor. Possible with data-driven analysis and feature refinement.
. Facilitated cross-functional collaboration between QA, development, and product teams, translating business objectives into user-focused product requirements. Championed user advocacy and prioritized features to maximize business value.
. Enhanced bug grooming processes in JIRA, leading to a 30% reduction in backlog within 3 months by streamlining issue tracking and prioritization.
. Designed risk-based usability test plans, ensuring thorough UI/UX evaluation for an inclusive and frictionless experience.
. Led systematic UI/UX testing efforts with the help of detailed wireframing to successfully migrate 50% of legacy platform users to a new Square Online experience.