Description

I help brands grow globally by transforming strategic vision into market-ready activations.

With 8+ years’ experience in global marketing, brand strategy, and 360° campaigns across FMCG and healthcare, I deliver consistent brand equity while adapting to local market realities.

I have partnered with Sanofi, P&G, Chanel, Ubisoft, and 3M, managing projects in 40+ markets across EMEA, APAC, and LATAM. My expertise includes:

Global-to-local strategy adaptation

Multi-market marketing toolkits & creative asset development

Integrated 360° campaigns (ATL, BTL, digital, OOH, TV, print)

Go-to-market (GTM) strategy for retail & pharmacy launches

E-commerce content optimization to boost omnichannel performance

KPI-driven performance tracking for continuous improvement

What sets me apart: I bridge global brand direction with local execution, combining data-driven insights and creative storytelling to deliver measurable results. I work closely with cross-functional teams, affiliates, and distributors to ensure campaigns inspire and perform.

Whether you need seasonal activations, GTM planning, brand management, global project management, or a full campaign rollout, I can help you create and execute solutions that drive growth and strengthen brand equity.

Languages

English
Native or bilingual
French
Conversational
Hindi
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km), Lyon (up to 50km), Nice (up to 50km), Toulouse (up to 50km)

IPG health / McCann Health
Global Account Director
April 2022 - June 2025 (3 years and 2 months)
Neuilly-sur-Seine, France
Client: Sanofi, Argenx, P&G

• Delivered multi-market marketing toolkits and creative assets to affiliates and distributors, ensuring consistent brand equity execution globally
• Led adaptation of global strategies to local regulatory and Business needs across EMEA and APAC and LATAM.
• Facilitated sales preview sessions, presenting brand vision and seasonal activations to drive market alignment.
• Monitored KPIs and delivered quarterly marketing performance reports to track success.
• Collaborated with creative and trade marketing teams to develop seasonal activations, brand events, and market-specific campaigns.
• Drove brand performance tracking and aligned global campaigns to local execution plans; contributed to 18% YoY revenue growth.
Product launches Marketing
Mindshare/GroupM
Global Media Manager
August 2018 - April 2022 (3 years and 8 months)
Neuilly-sur-Seine, France
Client: Ubisoft, IBM, Groupe Seb, EssilorLuxotica, Chanel
• Managed global media activations (digital, OOH, TV, print) across 40+ markets, balancing brand consistency with local execution needs
• Collaborated cross-functionally to ensure brand identity and messaging alignment across regional teams.
• Developed KPI-driven strategies, delivering actionable insights and optimizing performance.
• Facilitated workshops with client teams to deliver strategic guidance and actionable recommendations, leveraging industry best practices and competitive benchmark to strengthen omnichannel presence.
3M
Marketing Manager Western Europe
January 2017 - June 2018 (1 year and 5 months)
Cergy, France
Consumer Business Brands: (Pharmacy OTC: Nexcare, Futuro; Retail: Scotchbrite, Sotchguard)
• Led go-to-market (GTM) strategy and portfolio management for Consumer Health Care brands across pharmacy and mass retail channels, ensuring regional consistency and driving category growth.
• Developed marketing toolkits (POS, in-store materials, shopper content) to support channel activation and empower sales and field teams.
• Collaborated with legal and regulatory to ensure full compliance across all markets.
• Executed 360° communication plans (ATL, BTL, digital), aligned with global brand identity to strengthen consumer connection and visibility.
• Managed and optimized e-commerce product content (product sheets, A+ content, videos) to enhance omnichannel performance.
• Directed campaign development and product launches, overseeing briefs and coordinating cross-functional teams for timely, on-brand execution.
• Supported strategic planning through market research and performance insights using tools such as Kantar and Nielsen.