About Diahala
I help healthcare companies win their audience’s hearts.
Your customers crave relevant, clear and helpful information regarding health because these topics have been historically pushed aside or even made taboo.
At the same time, our buying behaviours have profoundly changed; nowadays, we only buy after several touch points and after consuming content from brands.
That makes #content a big question to win over your audience.
Transforming that ❓ into 🌱 is precisely where #contentstrategy comes in.
Because without a strategy, your content risk to be:
- Disconnected from your audience, as the content pieces are geared toward algorithms
- Inaccessible because of the use of jargon and complicated language
- Unrelatable because the storytelling part might be missing
- Salesy because the content is trapped in imprecise business goals
- Shadowbanned and diluted in the mass of content
Instead, a content strategy allows you to:
→ Research and connect directly with your audience’s intents
→ Create a solid bond over your brand with a thoughtful storytelling
→ Become a reference in the fem/sextech spaces as your content hub gain visibility
→ Serve your people the way they deserve to be
Where I can help you with:
→ Cross channel Content Strategy
→ Editorial calendar
→ Content writing: Newsletter, Blog articles, Press Release, LinkedIn posts,
→ Copywriting (landing pages, FB ads)
→ Copy adaptations from English to French
French
Native or bilingual
English
Native or bilingual
Can work on-site
Berlin (up to 50km)
Experience
- Self-EmployedFreelance Content StrategistJanuary 2021 - Today (5 years and 5 months)- Content strategy for social media. Topics: reproductive health- Localisation FR: Newsletters, branding materials, ads. Topic: sexual wellness
- FreelanceFreelance Culture & Trends ConsultantJuly 2021 - Today (4 years and 11 months)For a market research agency supporting B2C wellness brands Conducting consumer interviews Building internal reports
- inneCommunity LeadJanuary 2020 - December 2020 (11 months)Berlin, Germany*Content strategy for the launch of the blog (Radical Self-Knowledge)*Coordination of blog articles production (liaising with content writers, editing)*Organization of live events on Instagram on fertility and menstrual health
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Education
- Master 2, Etudes internationales cinématographiques et audiovisuellesUniversité Paris X Nanterre2014Master 2, Etudes internationales cinématographiques et audiovisuelles
- Master 1, Géographie, Etudes des pays émargentsUniversité Paris 1 Panthéon-Sorbonne2010Master 1, Géographie, Etudes des pays émargents