About Diana
My background in psychology has given me a deep understanding of what drives people’s decisions, engagement, and behavior when choosing a service or product. Since 2022, as the owner of a digital marketing agency, I have leveraged this insight to craft impactful marketing strategies that consistently deliver outstanding results for my clients. My expertise spans a wide range of essential skills and responsibilities, all aimed at maximizing campaign effectiveness and achieving business objectives.
English
Fluent
Romanian
Native or bilingual
Remote only
Primarily works remotely
Experience
- Lotus Bloom AgencyFull-Funnel Marketing Manager & Co-founderSOCIAL NETWORKSNovember 2022 - Today (3 years and 7 months)As a Full-Funnel Marketing Manager, I deliver measurable, scalable growth by combining paid media strategy, conversion rate optimization, and creative experimentation. I’ve worked with clients across diverse industries — from small businesses to large eCommerce brands — designing and executing acquisition strategies that drive revenue, reduce CPA, and unlock growth.Key Contributions:I. Market & Customer Research:Identified profitable segments and growth levers through research, social listening, and competitor analysis.Analyzed trends and customer psychology to shape strategy, creative, and messaging.II. Paid Media & Performance Optimization:Managed full-funnel campaigns across Meta, Google, and TikTok.Optimized bids, targeting, and creative for maximum ROAS and lower CAC.Ran A/B tests on creative, copy, and landing pages to boost CTR, CVR, and funnel performance.III. Content & Messaging Strategy:Crafted brand messaging and value props aligned to customer insights.Directed creative and landing page production for clarity, consistency, and conversions.IV. Campaign Development & Execution:Led seasonal, evergreen, and event-based campaigns, exceeding KPIs.Launched proof-of-concept funnels, offers, and creatives to validate scalable strategies.V. Data Analysis & Reporting:Delivered actionable dashboards and weekly performance insights.Monitored funnel KPIs to find bottlenecks and guide optimizations.VI. Growth Experiments & Innovation:Designed and ran innovative tests — from new product bundles to novel funnels and angles — uncovering scalable revenue streams.VII. Cross-Functional Leadership:Coordinated creative, dev, and customer teams for seamless campaign execution.Oversaw budgets, QA, and timelines while aligning teams with business goals.
- MUSIX AGExecutive Management AssistantE-COMMERCEJanuary 2017 - January 2022 (5 years)SwitzerlandDuring my tenure as the Executive Assistant to the CEO of MusiX AG, I took on a wide range of responsibilities that evolved as the CEO required support across various areas of the company:Project Management:- Led and coordinated internal teams to complete key projects, including the translation of the company website into multiple languages. Delegated tasks and monitored progress to ensure projects were completed efficiently and on schedule.Marketing Consulting:- Oversaw the marketing department, developing and implementing strategies to effectively promote products.- Managed the creation and optimization of marketing campaigns to enhance product visibility and sales.Brand Authority:- Managed trademark responsibilities for all 15 company brands, including filing trademark registration requests in multiple countries.- Resolved conflicts and navigated setbacks in trademark registration processes globally.Recruting:- Led the recruitment process across various departments, conducting interviews and making final hiring decisions.Supply Chain Coordination:- Managed the end-to-end order process, ensuring timely procurement and delivery of products from suppliers.- Constant communcation and reporting with suppliers to ensure all procedures where followed
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Education
- M.D. in Psychodiagnosis, Unified Experiential Psychotherapy and Personal GrowthUniversity of Bucharest2016
- Bachelor's Degree in PsychologyUniversity of Bucharest2014