About Diana
Responsible for clients’ digital image and brand love.
Developing 360° media strategies to increase awareness and grow market share.
Leading campaigns from media & budget planning to activation and reporting.
Helping to conceptualise brand communication voice and visual language.
Identifying uncluttered media channels, emerging trends & unique partnership opportunities.
What Can I Do for You?
🚀 Brand Content Management
- define your target audience
- define your brand voice that will instantly differentiate you from your competitors
- develop Big Idea & Communication Platform that resonates with your target audience
- produce brand communication guidelines
- manage the production of audio, video & visual assets according to the Brand Book
🎯 Digital Media Strategy
- identify the best digital communication touchpoint to reach a target audience
- build digital media presence strategy (social media, partnerships – influencers, platforms, online magazines; metaverse/gaming)
- put together and implement a cost-efficient media plan delivering KPIs (CTR, CPA, CPE, CPM, UU, Technical Reach)
- launch, evaluate and optimise the performance of digital campaigns
📌Content & Project Management
- manage complex campaigns with cross-functional (and scattered across locations) teams
- evaluate and optimise digital media budgets
- produce content: photos, videos, podcasts & other audio formats, SEO-focused blogs
- put together and manage a team of content makers (designers, producers, photographers, writers)
- implement content amplification in media-owned media channels (social media accounts, official website, e-commerce platforms) and advertising channels (Facebook & Instagram Ads, Google Ads, OLV, TikTok Ads)
Armenian
Native or bilingual
English
Fluent
French
Conversational
Russian
Fluent
Remote only
Primarily works remotely
Experience
- WAVEMAKER GLOBAL MEDIA AGENCY (WPP)Digital Media & Content Group HeadDIGITAL AND ITMay 2021 - May 2022 (1 year)Developed effective GTM digital solutions, partnership opportunities and cross-media strategies for clients; implemented performance and brand campaigns. Conceptualised brand communication voice and visual language, identified uncluttered media channels. Built client-focused teams. Connected and managed key stakeholders to deliver sleek project execution. Led media budgeting and optimisation. Pioneered innovative media products’ implementation. Formulated crisis marketing shift & opportunities.Key clients: HUAWEI Technologies & AppGallery, Tiffany&Co, CHANEL, Netflix, Colgate-Palmolive, Hill's Pet Nutrition, Batiste Dry Shampoo, Paramount, Pfizer
- WAVEMAKER GLOBAL MEDIA AGENCY (WPP)Senior Digital Media & Content Marketing ManagerDIGITAL AND ITNovember 2019 - April 2021 (1 year and 6 months)Led digital marketing campaigns from media planning to pitching and activation. Built client relations, developed internal & external working guidelines. Led new business acquisition brief responses and successfully pitched to prospective clients. Identified and formulated emerging trends. Developed business cases and conducted client’s best practice & creative workshops.
- WAVEMAKER GLOBAL MEDIA AGENCY (WPP)Digital Content Marketing ManagerDIGITAL AND ITMay 2018 - October 2019 (1 year and 6 months)Planned and executed content projects across media channels corresponding to clients’ strategic business goals. Ensured effective parties communication. Delivered campaign results report and recommendations. Monitored market competition.
Recommendations
Be the first to recommend Diana
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Bachelor - SociologyNational Research University “Higher School of Economics”2013
- Master - Creative and Media EnterprisesUniversity of Warwick, United Kingdom2014