Diego Puglisi

I offer my multilanguage Digital Marketing Experitse to global brands worldwide.

SEO

Responsible for drawing and executing SEO strategies for Thomas Cook Airlines UK, Condor Flugdienst (Germany) and Thomas Cook Airlines Belgium.

Defining clear ROI-focused SEO targets, strictly aligned with wider sales objectives, informed by a combination of revenue data, load factor and off-page competitor analysis.

Achieving double-digit SEO performance growth YoY across the Group Airlines.

Revolutionised the Group Airline’s SEO approach, focussing on a more sustainable vision leveraging on Content and Influencers Marketing.

Acting as pioneer within the Airline Group, introducing revolutionary ideas and processes investing heavily on cross-channel integrations as well as on achieving economies of scale across the Group.

Managed complex campaigns involving several internal and external stakeholders.

Managed complex domain migrations, achieving outstanding SEO results.

Received several internal awards and bonuses as a result of my work ethic and result-driven mentality.

Shortlisted at the Performance Marketing Awards for Best in Travel & Leisure.

Solid understanding of other digital marketing disciplines: Affiliates, Display, CRM, Social and OOH.

PPC

Responsible for delivering sales through Paid Media for Thomas Cook Airlines, Condor Flugdienst (DE, AT, CH, US, IT, FR, ES, PT) and Thomas Cook Airlines Belgium.

Managing significant budgets using the DoubleClick bidding platform.

Experience of executing remarketing campaigns and bid management strategies.

Aligning revenue data with bidding strategy to improve efficiency, while performing ongoing tests to improve Conversion Rates and lower Cost per Acquisition.

Shortlisted at the European Search Awards for Best innovation – Campaign.

Responsible for the performance and delivery of the entire SEO team, managing a total of ten FTEs.

Supervised the creation of digital strategies for national and multinational clients across most industries, predominantly focusing on achieving ROI and delivering innovative responses to briefs which met clients’ overall business objectives.

Evaluated client SEO performance against KPI’s and delivered monthly updates & quarterly reviews.

Kept abreast of new market developments in SEO and contributed to shape the future of the SEO team by implementing new processes & initiatives.

Owned the SEO team recruitment, training, appraisals & all HR-related issues.

Contributed to sales pitches by coordinating the production of initial SEO proposals and by taking part to face-to-face chemistry meetings.