About Dimitrios
Results-oriented Performance Marketer with 5+ years of hands-on experience designing and executing high-ROI digital
advertising campaigns. Proven track record of managing over €500K in annual ad spend across Google Ads and Meta
platforms. Co-founder of a successful e-commerce business, with solid knowledge in strategic marketing, email automation, analytics, and performance optimization. Skilled in building conversion funnels and driving measurable growth.
Google Tag Manager Instructor at Knowcrunch, demonstrating thought leadership and deep technical expertise. Experienced in GoHighLevel, live reporting, and client communication.
Greek
Native or bilingual
English
Native or bilingual
Can work on-site
Strasbourg (up to 50km)
Experience
- FreelancePaid Media Manager | Performance Marketing SpecialistSeptember 2019 - Today (6 years and 9 months)
- Managed and scaled paid campaigns for 15+ eCommerce accounts across Meta (Facebook/Instagram), Google Ads, TikTok & YouTube with annual budgets exceeding $300K
- Devised and executed full-funnel strategies leveraging A/B testing, audience segmentation, and CRO tactics to optimize ROAS and AOV
- Achieved 15% increase in Average Order Value and significant uplift in CVR for a home and kitchen e-shop through offer testing and creative strategy
- Provided CMO-level consulting on offer structuring, pricing strategies, and margin improvement
- Integrated and optimized analytics stack using Meta Pixel, Google Analytics, Google Tag Manager & Meta Conversion API
- KnowcrunchGoogle Tag Manager InstructorFebruary 2025 - Today (1 year and 4 months)Thessaloniki, Greece
- Teach Google Tag Manager implementation and advanced tracking techniques to marketing professionals.
- Develop educational content and live demos for GTM configuration, event tracking, and integration with ad platforms.
- Support students and professionals in using GTM for improved data accuracy and campaign attribution.
- Loom To RoomCo-Founder & Head of MarketingJanuary 2021 - September 2023 (2 years and 8 months)Thessaloniki, Greece• Built and scaled a DTC eCommerce brand in the home decor industry from the ground up• Led performance marketing across all platforms (Meta, Google, TikTok), resulting in year-over-year growth in revenue and customer retention• Oversaw influencer partnerships, email campaigns, and funnel automation to maximize LTV
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Education
- Professional Diploma in Digital and Social MediaKnowcrunch2019Professional Diploma in Digital and Social Media
- Google Tag Manager Training Course - From Zero to HeroUdemyGoogle Tag Manager Training Course - From Zero to Hero