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Malt Strategy
Domenico LaricchiaDL

Domenico Laricchia

Freelance Product Designer

€600/day
Amsterdam, NL
8-15 years
Product design
Design Thinking
Agile method

Average response time: 1 hour

About Domenico

I'm a UX & Product Designer and Design Strategist with 10+ years of experience helping companies turn complexity into clarity through research-led design, systems thinking, and strategic collaboration.

Over the years, I’ve worked for B2B and B2C brands across retail, fintech, fashion, SaaS, and media, delivering impactful experiences that drive engagement, usability, and business growth. From e-commerce platforms for luxury fashion houses to CMS tools for broadcasters and financial services, my work has always centered on solving real problems with practical design.

As I grew into more senior roles, I expanded my focus from pixels to process, mentoring teams, shaping design systems, and improving cross-functional collaboration. At 24i, I took on a hybrid role as a UX Program Manager, where I bridged design operations with product execution to scale quality and speed.

Today, I run my own UX product design studio, supporting Startup and Tech Companies as they move from idea to MVP and beyond. I’m especially interested in how emerging tech like Generative AI, LLMs, and no-code tools are reshaping the design workflow and how we can use them to deliver faster, smarter, more human-centered products.

💡 Specialties:
- Product UX Strategy
- Design Systems & Design Ops
- User Research & Prototyping
- Cross-functional Facilitation
- Early-stage Product Discovery
- Generative AI in UX workflows

Toolkit: Figma, Miro, LLM and Generative AI apps.
Rate: Daily rates are tailored to your project’s scope, timeline, and goals.

Digital and IT Services

  • Italian

    Native or bilingual

  • English

    Fluent

Can work on-site
Amsterdam (up to 20km)

Experience

  • Domenico Laricchia
    Freelance Product Designer
    DIGITAL AND IT
    January 2025 - Today (1 year and 5 months)
    Amsterdam, Netherlands
    I support Start-ups, Scale-ups and SaaS companies turns complex business challenges (from idea to MVP, scale products with new features, UX strategy and more) into clear, scalable and user centered design solutions.

    I work Lean/Agile and I strategically blend Design Thinking, System Thinking, End-To-End approaches and Generative AI, LLMs, and No/Low-Code technology into my design workflow.

    My specialties:
    - UX/UI design for web and mobile apps
    - Wireframing, Prototyping and Interaction design
    - Qualitative and Quantitative User Research
    - UX audits and Usability reviews
    - Design system
    - Early-stage Product Discovery
    - Product UX Strategy
    - Cross-functional Facilitation and Workshop
    - Generative AI in UX workflows
    User Experience Design Design Thinking Product design Design System Agile method
  • Swydo
    Senior Product Designer
    DIGITAL AND IT
    August 2023 - November 2024 (1 year and 3 months)
    Hilversum, NH, Netherlands
    As a key member of the App Experience team, I enhanced user experience
    and app functionality by designing intuitive features, conducting user research, and refining design workflows. I spearheaded the Swydo Design System, establishing a cohesive and scalable design language across the product suite.

    Key Achievements:
    • Translated user feedback into actionable design improvements, reducing task completion time and enhancing usability.
    • Led the refinement and expansion of the design system, ensuring brand consistency and scalability.
    • Developed high-fidelity mockups and comprehensive documentation to streamline stakeholder communication.
    • Optimised cross-functional collaboration with developers, accelerating project delivery and elevating product quality.
    Product design Design System Design Thinking Agile method SAAS
  • 24i
    UX Program Manager
    DIGITAL AND IT
    April 2022 - March 2023 (11 months)
    Amsterdam, Netherlands
    Beyond my core Product Design responsibilities, I have actively supported individual designers, the design team, and cross-functional teams by identifying operational gaps and driving solutions. By fostering collaboration and streamlining processes, I ensure smooth workflows and promote a strong design culture within the organisation.

    Key Achievements:
    • Integrated design seamlessly with cross-functional teams, accelerating product development and improving outcomes.
    • Optimised design sprint alignments, increasing productivity and execution efficiency.
    • Developed innovative design programs and initiatives that exceeded business expectations, enhancing output quality and customer satisfaction.
    • Championed a User-Centered approach to products, leading to solutions that effectively meet and surpass user needs.
    • Facilitated weekly retrospectives, monthly 1:1s, and creative workshops, strengthening team growth, communication, and collaboration.
    • Led custom workshops to tackle new business challenges, including new customer projects, product feasibility refinement, and trade show initiatives.
    Product design Process facilitation Agile method SAAS Leadership
Check out Domenico's experience

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Education

  • Bachelor's degree, Science and Technique of Graphic and Multimedia Communication
    IUSVE - Istituto Universitario Salesiano Venezia
    2012
    Proficiency in Adobe InDesign, Illustrator, and Photoshop for visually appealing designs / Deep understanding of UX principles, usability testing, and marketing strategies / Knowledgeable in market research, viral and tribal marketing, and e-marketing / Effective communication skills in design, including advertising and semiotics / Comprehensive knowledge of communication history and sociology of consumption to create designs that reflect the needs of society / Proficiency in photography to create impactful designs / Understanding of economics to design products that are both appealing and profitable.
  • Mobile User Interface designer
    red oddity S.r.l. (Diploma - Level 7)
    2015
    UX & UI basics for web and mobile applications development / Adobe Photoshop® e Illustrator® for User Interface and Icon design / Sketch® for User Interface design / Mobile platform's technological basics / HTML 5, CSS 3, and JavaScript for front-end implementation / PhoneGap for frontend cross-platform implementation

Certifications

Domenico's certifications are only visible to Malt Community members

Skill set

User Interface Design
Responsive design
User Testing
Sketch
Prototype
design system
Wireframing
co-design
Process facilitation
Creative leadership
User Research
Low-code
SAAS
Coaching
Leadership
E-commerce
SAP CRM
Magento
Figma
User Experience Design

Categories