Description

I've had director-level marketing experience for a number of high-profile footfall brands and experiences - from being the first Marketing Director at the Harry Potter Studio Tour, Warner Bros. Studio Tour Hollywood and Warner Bros. World Abu Dhabi.

In my consultancy roles I have created and implemented marketing strategies for a whole host of visitor attractions, lifestyle and tourism brands - such as Norwich Castle, Black Cultural Archives, Berthon Marina, LEGOLAND and Norfolk County Council's EXPERIENCE programme - designed to drive off-peak visitation.

In addition, I create education programmes for visitor attractions to fill those pesky hard-to-fill off-peak slots (you know, those slow midweek days in January and November!) with compelling, fun and educational experiences for school trips. Among the brands I've worked with are Man City Stadium Tours, Beano Comics, Up at the o2, Blenheim Palace and the Emmerdale Studio Experience. Three of my programmes have won Best School Trip awards.

I also walk-the-walk getting my hands dirty by creating my own tourism experiences. I launched the BoRo Beach Bike (the independent called it the coolest thing to do in the UK), a comedy afternoon tea dining experience and most recently the Bournemouth Writing Festival.

If you need a solid, measurable and enticing marketing strategy and help to implement it, then I have vast experience creating PR-friendly events, encompassing trade/B2B channels and brand-aligned creative. My passion lies in getting into the nitty-gritty of the operational side of things, so can be on-hand and on-site when things are getting ready to go-live.

I am based in Bournemouth and happy to travel within the South West and London. Day rates can be flexible dependent on length of project and commitment needed (part time/full time, hybrid).

Languages

English
Native or bilingual
German
Basic

Workplace preferences

Can work on-site

Bournemouth (up to 50km), London (up to 20km), Southampton (up to 10km)

Dominic Wong Marketing
Award-winning Innovation and Marketing consultant / theme parks and visitor attractions
September 2016 - Today (9 years and 9 months)
Bournemouth, UK
www.dominicwongmarketing.co.uk Award-winning strategic Marketing and Innovation consultant for the leisure, travel and tourism industry. I advise visitor attractions on their marketing strategy as well as create education programmes for exciting and memorable school trips. As a marketing consultant, some of my clients include:

*Brand lead for LEGOLAND and LEGOLAND Discovery Centres - creating 5 back-to-back global music festivals and overseeing a rebrand;

*Layered Reality (overseeing the immersive experiences of Jeff Wayne's The War of the Worlds and the Gunpowder Plot);

*FiftyMinusOne, a disruptive tech incubator;

*Wrote the Marketing Strategy and Plan for the Norwich Castle Keep project for the Stage 2 HLF funding;

*Wrote the strategic marketing strategy for Berthon Marina and the London Fire Brigade Museum;

*Advised on the marketing strategy for Shire Hall in Dorset;

*Carried out a marketing audit for the Black Cultural Archives in Brixton;

*Advised, supported and mentored the marketing team at Dreamland, Margate. My director-level experience in visitor attractions and theme parks has been driving footfall at all times of the day and year. I have strategic and tactical experience in many areas of the marketing mix, having created and implemented marketing plans for large, high-profile attractions such as Warner Bros. Studio Tour London - The Making of Harry Potter, Warner Bros. Studio Tour Hollywood, Warner Bros. World Abu Dhabi, Madame Tussauds and Thorpe Park. I also create education programmes for visitor attractions to grow off-peak visitors (see SchoolsToYou section below) as well as writing novels - my first being self-published in 2021 (see www.DominicWongBooks.co.uk). [email protected]
Schools to You
Founder
September 2016 - Today (9 years and 9 months)
United Kingdom
From hands-on, interactive workshops to self-guided activity booklets to pre and post-visit resources, we create unique education programmes for a range of visitor attractions and brands to help grow their off-peak visitors. Working with practising teachers, we create education programmes for exciting school trips for:

*Emmerdale Studio Experience, Harry Potter Studio Tour and BodyWorlds London, which won awards at the School Travel Awards.

*ZipWorld, Real Mary Kings Close, Greenwood Family Park, KidZania, View from the Shard, SEALIFE, Blenheim Palace, Man City Stadium Tours and Up at the o2.

*Outreach for Beano Comics, VisitKent and Elstree Film Studios.

*Currently creating education programmes for the Etihad Museum in Dubai, UAE. We are experienced in:
Strategy
Workshops, activities, self-guided booklets, in-classroom pre and post-visit collateral
Operational planning
Pricing advice
Marketing and promotion
Design and branding We've created education programmes for theme parks, visitor attractions, museums, stately homes, ziplines, rocking climbing centres, bus tours, comics and film studios across the United Kingdom and the UAE. Previously branded as Minds Ignited. [email protected]
Bournemouth Writing Festival
Co-Founder
November 2022 - Today (3 years and 7 months)
Bournemouth, UK
Inspiring writers to write. A three-day extravaganza of talks, walks, seminars, panels, performances and workshops for writers wanting to write. We've curated a smorgasbord of professional writers and industry experts, including authors, screenwriters, journalists, editors, poets and comic book writers to help you on every part of your writing journey