Dounia Benjelloun

Supporting MedTech companies with regional market expansion and distributor selection across Middle East and Africa. Developing go-to-market approaches for medical devices and digital health products. Assessing commercial opportunities, competitive landscape and market readiness for new technologies. Guiding clients on pricing, positioning, partner onboarding and clinical adoption planning.

Led the MEA regional organisation (team of 9) and supported a €30M portfolio across key markets. Strengthened distributor capabilities for hospital procurement cycles and project execution. Supported long-term planning to improve margins, market share and sales coverage. Worked closely with clinical and sales teams to ensure alignment with hospital requirements.

Managed distributor networks across EEMEA for Sage's hospital-acquired infection (HAI) prevention portfolio. Expanded market coverage by assessing new partners and identifying opportunities in emerging and established markets. Built strong relationships with hospitals, clinicians and infection-prevention teams to support product adoption. Contributed to regional go-to-market strategies aimed at strengthening long-term, sustainable business performance.