Description

Hi, I’m Duygu, a marketing project manager supporting brands and companies with structured, hands-on marketing execution. My work focuses on market analysis, portfolio analysis, launch support, branding and communication materials, performance tracking, and project coordination. I help turn marketing needs into clear, actionable workstreams by combining analytical thinking, organization, and operational follow-through. I bring experience in cross-functional collaboration, project coordination, and marketing support in international environments.

Industry field of expertise

Languages

English
Native or bilingual
French
Conversational
Turkish
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

L'Oréal DMI
International Project Manager – L'Oréal Professional Hair Care
FASHION AND COSMETICS
March 2025 - September 2025 (6 months)
Paris, France
• - Led the 360° product development process for the two biggest global launches of LP Hair Care, from creative concept creation to market delivery.
• - Collaborated cross-functionally with packaging, labs, supply chain, and content teams to ensure on-time, on-budget execution.
• - Acted as the central point of contact between international markets and internal stakeholders to align on brand vision and go-to-market plans.
• - Drove the development and validation of artworks and on-pack claims, coordinating instrumental and consumer tests to support key messaging.
• - People management/intern supervising
Product Development Brand content Project Management Marketing Product Marketing
L'Oréal DMI
International Project Management Assistant – Lancome Lip Make Up
FASHION AND COSMETICS
July 2024 - December 2024 (5 months)
Paris, France
• - Conducted an in-depth shade range analysis for the US and China markets to optimize the shade portfolio of a new product launch, leveraging market data and consumer insights to refine the offering for key strategic markets.
• - Developed and owned an end-to-end Valentine's Day product concept, including creative ideation, packaging direction, and marketing note preparation to support the product storytelling and positioning.
• - Performed a comprehensive market and trend analysis combining sell-out data, competitive launches, social listening, and beauty trends to inspire and inform the 2027 innovation pipeline.
• - Supported the day-to-day development of ongoing product launches, coordinating with internal teams and agencies on activities such as campaign shoot preparation, mockup validation, and formula follow-ups.
• - Assisted the team in concept development, asset creation, and coordination with creative agencies for visual and digital campaign materials.
Luxury sector Product Development Market analysis Benchmark Product Marketing
L'Oréal Turkey
Product Manager – L'Oréal Paris Make Up
FASHION AND COSMETICS
January 2023 - August 2023 (7 months)
İstanbul, Türkiye
• - Led integrated marketing communications
• - Owned execution of key product launches, contributing to category growth and sales performance in the Turkish market
• - Conducted monthly business analysis, tracking sell-out, market share, and campaign ROI to inform action plans
• - Managed A&P budgets, optimizing media and activation spend to maximize impact
• - Identified growth opportunities through data analysis, driving portfolio optimization and revenue uplift
• - People management/intern supervising
Product Marketing Brand content Market analysis Communication 360° Communication strategy