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Malt Strategy
Ed BurtonEB

Ed Burton

Marketing & Growth Strategic Planning | 10+ years

€680/day
London, GB
8-15 years

Average response time: 1 hour

About Ed

10+ years of experience in marketing and growth with a passion for early-stage startups and companies. Entrepreneurially minded with a proven track record of achieving business results, leveraging creative thinking and the use of data.

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • FoodSt
    Head of Growth
    E-COMMERCE
    March 2021 - February 2023 (1 year and 11 months)
    Sydney, Australia
    • Developed and executed growth strategies that resulted in YoY growth in revenue of 138% and 282% in 2021 and 2022 respectively.

    • Increase the conversion rate from 0.35% to 3.2% through improved site traffic quality and updating the website UX.

    • Launched new marketing channels: SEO, SMS, referrals and affiliates.

    • Negotiated and secured partnerships with Naked Wines, MILKRUN, NextDoor and a collaboration with celebrity chef Manu Feildel.

    • Managed two full-time staff, plus freelancers and agencies.

    • Launched a membership program that significantly increased customer retention and assisted in building a loyal customer base.
    Growth & marketing planning Performance marketing Partnership negotiation People management Business development Growth hacking
  • VMLY&R Commerce
    Account Director
    DIGITAL AND IT
    June 2016 - March 2021 (4 years and 9 months)
    Sydney, Australia
    • Account lead on Coca-Cola brands, 4 Pines Beer and Hill’s Pet Food. Responsible for managing all relationships with clients and stakeholders.

    • Managed a team of four, providing leadership and coaching.

    • Responsible for client and budget management of >$3m. Annual and monthly forecasting including team utilisation and efficiency tracking.

    • Key member of the new business team for Berocca, Huawei and Colgate.
    Account Management Marketing People Management Creative Strategic planning
  • Vision Nine Group
    Account Manager
    LOGISTICS AND SUPPLY CHAIN
    June 2013 - November 2015 (2 years and 5 months)
    London, United Kingdom
    • Responsible for the budget, procurement and logistics for three renowned annual sport and music festivals. The largest, Boardmasters Festival with over 30,000 attendees.

    • Designed and managed the festival site plans on AutoCAD. Identifying commercial space, festival capacities and production requirements.
    Project Management Design Events

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Education

  • Management (Events) BA hons 2:1
    Bournemouth University
    2013

Certifications

  • Leadership & People Management
    WPP Academy
    2020
    Leadership People Management
  • Building High Performing Teams
    WPP Academy
    2019
    Training Coaching People Management
Ed's certifications are only visible to Malt Community members

Skill set (17)

Marketing and Growth Planning
Business Development
Marketing
Partnerships
Strategic planning
Startup Growth Planning
People Management
Start-up
Growth & marketing planning
Performance marketing
Partnership negotiation
Growth hacking
Account Management
Creative
Project Management
Design
Events

Categories