Description

With 25+ years of international commercial leadership, I specialise in interim management, sales transformation, and AI-driven growth strategies across SaaS, technology, hospitality, retail, education, and energy sectors. A British national based in France for many years, I bridge international teams, align stakeholders quickly, and drive performance in complex multicultural environments.

Over the past decade, I have delivered multiple interim missions as VP Sales, Sales Director, Country Manager, and Commercial Transformation Lead — consistently accelerating revenue growth, rebuilding underperforming teams, and leading organisations through scale-up, restructuring, and change management phases. I combine strategic thinking with hands-on execution, bringing clarity, pace, and measurable impact from day one.

Core expertise includes:

- AI-enabled sales transformation and commercial automation

- SaaS, recurring revenue models, and GTM acceleration

- Change management, turnaround, and pipeline rebuilding

- CRM optimisation (Salesforce, HubSpot) and AI integration

- Cross-cultural team leadership across 8 to 100+ employees

- Revenue growth, EBIT improvement, and commercial restructuring

Key highlights:

- 5 interim missions across SaaS, EV infrastructure, AR/VR, and hospitality

- Sales scaled from €1M to €3M+ within three months as interim VP Sales

- Revenue operations exceeding $100M annually in international environments

- Proven track record in fast-growth, turnaround, and private equity-backed organisations

I blend modern AI capabilities with strong commercial fundamentals and disciplined execution — delivering rapid, measurable impact for organisations navigating growth, transformation, or turnaround.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Combo
VP Sales - Interim Director
February 2025 - April 2025 (2 months)
France
This transformation allowed Combo to scale more predictably, improve lead conversion rates, and lay a stronger foundation for sustainable growth.
Cegid
Sales Director - Interim Director
September 2024 - March 2025 (6 months)
Paris, France
Brought in on an interim basis to lead a key Business Unit during a critical transition period, with a clear mandate to accelerate performance, drive operational change, and support strategic alignment across the commercial
• Supported the transition from product-led to customer-centric sales, redefining the go-to-market approach and aligning commercial teams with long-term client value.
EM Conseil : Sales Expert
VP Sales
August 2017 - Today (8 years and 10 months)
London, United Kingdom
Over the past 10 years, I have delivered multiple interim leadership and transformation missions across SaaS, hospitality, retail, education, AR/VR technology, and EV charging infrastructure sectors. Operating as General Manager, VP Sales, Sales Director, and Commercial Transformation Lead, I have consistently supported organisations during periods of rapid growth, restructuring, international expansion, and sales turnaround.

My interim management expertise covers:

• General Management: strategy audit and development, sales leadership, HR and recruitment, finance oversight, operational optimisation, and digital transformation
• VP / Head of Sales leadership: sales audits, GTM strategy definition, short-, mid-, and long-term forecasting, implementation, performance review, and commercial readjustment
• Coaching, team management, recruitment, and leadership development across multicultural environments
• Growth acceleration, pipeline rebuilding, and lead generation optimisation using AI and modern CRM ecosystems

Over these missions, I have:

• Scaled recurring SaaS revenue from zero to €9m+ within 18 months
• Increased sales performance by over 300% during transformation assignments
• Led commercial operations generating more than $100M annually
• Managed teams from 8 to 100+ people across 23 countries
• Implemented AI-enabled sales methodologies, automation tools, Salesforce, and HubSpot optimisation
• Delivered EBIT improvement, commercial restructuring, and operational efficiency programmes
• Built and transformed high-performing sales organisations in fast-paced international environments

My approach combines strategic vision with hands-on execution, blending strong commercial fundamentals, AI expertise, leadership, and change management to deliver rapid and measurable business impact.
Team management Sales funnel Commercial strategy AI Automation Leadership