About Eerab
Urdu
Native or bilingual
English
Fluent
Arabic
Basic
Experience
- OculusBrand Strategy & Digital Media ConsultantSOCIAL NETWORKSJanuary 2022 - Today (4 years and 5 months)Riyadh 11564, Saudi ArabiaAs an accomplished Brand and Digital Media Consultant, I've had the privilege to collaborate with diverse clients across various industries, empowering them with bespoke marketing strategies that drive tangible results.My key achievements in this role include: •Orchestrating a comprehensive digital marketing plan for a small business, leading to a 10% surge in online sales.Partnering with a non-profit organization to craft a triumphant social media campaign that boosted donations by 15%.Collaborating with a local restaurant to revitalize their brand and relaunch their website, resulting in a 20% uptick in online reservations.Advising a B2B company on the creation and execution of a LinkedIn marketing strategy that yielded an 18% increase in leads.I excel in both traditional and digital marketing strategies, consistently helping clients surpass their business objectives.My expertise in project management, budgeting, and data analysis enables me to craft customized marketing plans, meticulously tailored to the unique needs and aspirations of each client.
- Atlas Battery LimitedBrand ManagerAUTOMOBILEJuly 2017 - September 2021 (4 years and 2 months)Karachi, PakistanResponsible for delivering 360-degree Annual Brand Plans for the complete brand portfolio in close sync with Sales, Product, Costing, E&D department, and external Agency partners.KEY CONTRIBUTIONS-Pioneering the development of an e-commerce mobile application and website, creating a new benchmark in the battery industry.-Orchestrated a comprehensive digital marketing strategy encompassing social media, SEO, SEM, and analytics, driving significant brand visibility, consumer engagement, and quantifiable growth across digital platforms.-Leading qualitative and quantitative research to identify potential segments, resulting in the launch of two new battery variants for solar panels and the tractor industry.-Conceptualizing and executing annual CSR campaigns at old age homes and orphanages, which were nominated for PAS Awards.-Maximizing on-ground activation at old age homes through the production of a viral DVC with a social awareness message, achieving over 2.4 million organic views.-Effectively executing brand activation activities and battery checkup services at various events, including auto shows, exhibitions, malls, Special Olympics events, and roadshows in urban and semi-urban areas.-Introducing digitized customer surveys at activations to gather actionable consumer insights.-Developing a strategy to address increasing battery claims due to user maintenance issues, leading to the production of a battery tutorial series and its promotion on social media.-Managing the ideation and execution of an innovative CSR initiative called Sparkistan, highlighting and promoting unsung heroes of Pakistan. I led the identification of heroes and production of the second and third season of the Sparkistan video series.
- R&I Electrical Appliances (Pvt.) Ltd.Assistant Manager MarketingRETAIL (LARGE RETAILERS)October 2016 - June 2017 (8 months)Karachi, Karachi City, Sindh, PakistanBRANDS- KENWOOD & HOMAGEDeveloping and implementing strategic marketing roadmap for Kenwood ACs, washing machines, Kitchen Appliances and Homage Inverters, Water dispensers, Batteries and preparing Annual marketing plans to fuel consumer driven brand equity.KEY CONTRIBUTIONS- Initiated Digital alliances with Food Fusion, Soul sisters and Karachi Chefs at home for promotion of Kitchen Appliances on social media.- Played a key role in the TVC Production and concept execution for Kenwood Air conditioner with Nawazuddin Siddiqui which won PAS Award in ‘Best in TV category’.- Instigated brand collaboration with fitness boot camps and gyms to promote healthy lifestyles and conduct brand activations with Chef Mehboob as brand ambassador.- Organized and executed BTL activities at modern trade outlets, trade shows and exhibitions.- Collaborated with Masala TV for production of brand owned cooking shows.- Developed content and taglines for print media, brochures, OOH and social media- Effectively managed, coached, and developed the team of Brand and social media executives.
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Education
- Master of BusinessInstitute of Business Management2014MBA, Marketing
- Bachelor of ArchitectureNED University of Engineering and Technology2010Bachelor of Architecture (B.Arch.), Architectural design