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Ej Hopson-VandenbosEH

Ej Hopson-Vandenbos

I write, you win

€324/day
Shrewsbury, GB
8-15 years

Average response time: 1 hour

About Ej

Throughout my diverse 10+ year career, I've worn many hats, but my core passion for powerful writing and storytelling is a constant.

In my long-standing role with a major magazine publisher for a niche manufacturing industry, Inovar Communications Ltd, my eye for detail, commitment to quality, and knack for quickly getting to grips with complex topics, enabled me to contribute to the production of six years of content that made us the most respected publishers in our niche.

As features writer, I was responsible for reporting on-site from major global industry events, creating in-depth company profiles on some of the biggest industrial brands and organisations, conducting top-level executive interviews for print and producing insightful industry coverage on a semi-quarterly basis.
In my role as features editor for a group title, I commissioned quality, insightful content that focused the title's editorial aims to improve overall output. Among my proudest professional achievements is the knowledge that I grew my title's magazine readership by approx. 115% per issue.

My role involved a bit of everything – aside from these top-of-masthead editorial responsibilities, I was regularly tasked with drafting email campaign copy; contributing to and managing weekly news coverage; creating marketing copy for PPC campaigns; executing legal and regulatory copy for terms and privacy policy; and generating persuasive copy to support the ad sales team.

I led social media strategy for Inovar through my first four years as editor, taking each title's social media presence from non-existent to some of the most visible brands in their niche.

In my freelance career, I've performed sensitivity reading for a Top 10 Bestselling Novel, produced cover copy for self-published authors, and drafted web and blog copy for hundreds of businesses in the UK and USA.
  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Grantica
    Brand and Content Marketing Lead
    CONSULTING AND AUDITS
    March 2023 - June 2023 (3 months)
    United Kingdom
    – Developed brand voice and content calendar for future use by the company, targeting industries which may benefit from Grantica services
    – Kept track of weekly KPIs to determine success of content marketing campaign
    – Drafted copy for website, blog posts and sales emails. Organised lunch & learn sessions for Grantica founders to reach new leads by sharing valuable insight into the R&D funding at relevant events and business networking meetings
    – Coordinated intern and part-time staff recruitment to support the company workload where required
    – Launched programme to organise a National Health & Beauty Innovation Award sponsored by Grantica to build brand awareness while supporting diversity in a key industry
    Project Management Copywriting Social media Branding Brand content SEO UX Writing Editorial strategy Content marketing LinkedIn Marketing
  • Inovar Communications Ltd
    Group Deputy Editor & Features Writer
    PUBLISHING
    December 2017 - March 2023 (5 years and 3 months)
    Shrewsbury, England, United Kingdom
    – Wrote and edited 8-10 industry news stories daily, covering various topics from product launches to metallurgical research papers
    – Authored, commissioned, and edited long-form print and digital features, including company profiles, thought leader interviews, event reports, and scientific/technical papers
    – Compiled and delivered three to four weekly Mailchimp newsletters and quarterly magazine launch alerts to a subscriber list of 15,000 individuals, managing automations and maintaining an up-to-date, GDPR-compliant subscriber list
    – Managed the transition to GDPR-compliant data management in Spring 2018, drafting a new data management guide and ensuring the company's procedures met new regulatory standards
    – Liaised with external companies to acquire information and media related to press releases and developing news stories
    – Monitored industry media and company websites for relevant and engaging news stories
    – Attended industry events to keep up to date with the latest news and developments
    – Developed and executed brands' social media strategy and PPC campaigns for the first five years, driving growth in audience and revenue
    Publishing Copywriting Writing Journalism Writing SEO Editorial strategy Proofreading/Editing Mailchimp Adobe InDesign Facebook Marketing LinkedIn Marketing Community management
  • Charlies Stores
    Online Product Merchandiser
    E-COMMERCE
    May 2016 - August 2016 (3 months)
    Newtown, Wales, United Kingdom
    – Sourced accurate information, product specs, and striking imagery for use in product listings and blog entries.
    – Produced engaging and informative news articles, product copy, and other marketing materials in line with brand voice.
    E-commerce Merchandising Copywriting Blog Proofreading/Editing Communication

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Education

  • Master of Arts
    University of Chester
    2012
    Master's Degree (M.A.), Creative Writing
  • Bachelor of Arts
    University of Chester
    2011
    Bachelor of Arts (B.A.) with Honours, Creative Writing and History

Skill set (29)

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