About Eka
About Me
I help businesses and professionals build and scale powerful brands through digital strategy and growth architecture. With 10+ years in the digital strategy industry, I design brand systems, AI-driven marketing, strategic blueprints, and go-to-market roadmaps that deliver measurable impact. My approach blends clarity, structure, and execution, enabling clients to move beyond fragmented efforts and create sustainable growth engines.
I work with founders, executives, and businesses to strengthen positioning, amplify visibility, and unlock new opportunities through future-ready brand and business strategy.
What I Can Do for You :
- Market Research & Validation : Conducting deep market analysis, feasibility studies, and competitor benchmarking to ground every strategy in evidence and insight.
- Strategic Growth Blueprint : Designing end-to-end growth systems that connect business strategy, financial planning, and market execution.
- Brand System (Strategy & Brand Equity) : Developing brand narratives, equity frameworks, and positioning strategies to secure long-term category ownership.
- AI-Driven Marketing & Predictive Systems : Moving beyond tools into data-driven personalization, predictive growth engines, and scalable campaigns.
- Digital Business Advisory : Aligning brand, marketing, and financial models into one cohesive digital-first business strategy.
- Go-to-Market & Scaling Strategy : Market validation, GTM planning, and roadmap design for brand and business.
- Financial Strategy & Planning : Building financial blueprints, revenue models, and growth scenarios aligned with strategic objectives.
What Set Me Apart
- Grounded in deep market research → every strategy built on evidence.
- Integrated approach → aligning brand, growth, and financial systems.
- AI-driven foresight → turning data into predictive growth engines.
- Action-oriented → clear roadmaps, measurable outcomes, real impact.
English
Native or bilingual
Indonesian
Native or bilingual
Remote only
Primarily works remotely
Experience
- Avenue 81Senior Digital Strategy Consultant (Remote Full-Time Freelancer)DIGITAL AND ITJuly 2020 - November 2021 (1 year and 4 months)San Francisco, United States
- Growth Roadmap & Analysis: Owned the strategic discovery and framing phase, including in-depth competitive analysis and market opportunity mapping for B2B SaaS clients (identifying AI/data science potential).
- Revenue Modeling: Delivered strategic recommendations on subscription-based monetization and pricing models, successfully validating the business case for a client's subsequent Series A funding round.
- Capacity Planning: Collaborated with client management to establish project Schedule and Timeline for Minimum Viable Product (MVP) development and helped map out the required digital team structure.
- Kinara DigitalLeader Digital Transformation & StrategyDecember 2021 - April 2023 (1 year and 4 months)Bandung, IndonesiaStrategic Roadmap Ownership: Formulated and oversaw the execution of comprehensive Digital Transformation Roadmaps for two major corporate clients, prioritizing core system modernization and enhanced data capabilities.Operational Change Management: Directed the organizational shift to Agile and DevOps frameworks, requiring rigorous cultural and process Change Management, which led to a 22% increase in Time-to-Market for new feature releases.Data Utilization: Developed a data governance strategy to overcome client "Data Overload", ensuring actionable insights were accessible to mid-level managers for faster, strategic operational decisions.
- LuminaryPrincipal Digital Commerce Strategist (Remote Full-Time Freelancer)June 2023 - April 2025 (1 year and 10 months)Sydney, Australia
- Strategic Roadmap Ownership: Formulated and oversaw the execution of comprehensive Digital Transformation Roadmaps for two major corporate clients, prioritizing core system modernization and enhanced data capabilities.
- Operational Change Management: Directed the organizational shift to Agile and DevOps frameworks, requiring rigorous cultural and process Change Management, which led to a 22% increase in Time-to-Market for new feature releases.
- Data Utilization: Developed a data governance strategy to overcome client "Data Overload", ensuring actionable insights were accessible to mid-level managers for faster, strategic operational decisions.
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Education
- Diploma of Information TechnologyIPB2002A Diploma in Informatics (often interchangeable with Diploma in Information Technology or IT) is a technical and vocational education program designed to provide students with essential practical skills and foundational theoretical knowledge in computing and information systems. Typically a two-to-three-year program, it is more focused on application and implementation than a traditional academic degree, preparing graduates for immediate entry into the workforce.
- Bachelor of ManagementUniversitas Pakuan2010The Bachelor of Management (often denoted as S.E. - Sarjana Ekonomi in Indonesia, specializing in Management) is an undergraduate academic program that typically lasts four years (eight semesters). This program is designed to provide students with a comprehensive understanding of business management principles, economic theory, and quantitative analysis, preparing them for leadership roles across various industries.