About Eleanor
I’m a freelance digital content specialist with over 6 years’ experience helping charities, ethical brands, and small businesses grow their audiences through thoughtful, engaging content. My background is rooted in social media strategy, copywriting, and community management, with a strong track record of creating campaigns that build trust, boost engagement, and drive action.
I’ve led digital projects for national charities, launched social-first campaigns from scratch, and written content that’s informed, inclusive, and optimised for real people, not just algorithms. I also have experience supporting podcast and video content, working on digital launches (including apps), and crafting content across Facebook, Instagram, X, TikTok, LinkedIn, YouTube, websites, blogs, and newsletters.
Now freelancing full-time while travelling, I’m looking to partner with purpose-driven organisations and creative businesses who need flexible, strategic support across social, digital, and content.
Let’s make something meaningful — and make sure people see it.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Royal Voluntary ServiceSocial Media OfficerCIVIC AND SOCIAL ORGANIZATIONSJanuary 2021 - Today (5 years and 5 months)• Content creation: Created compelling and engaging content, including impactful images, videos, and written posts, resulting in a 6% increase in overall social media engagement and constant follower growth. Crafted stories that positively portrayed individuals with lived experiences, empowering them in the storytelling process and enhancing the authenticity and relatability of the content.• Strategic Development: Created and implemented comprehensive social media strategies to enhance brand visibility and community engagement, aligning with the mission and values of NHSCVR.• Team leadership: Supervised and mentored junior social media team members, providing guidance on best practices, content creation, and engagement strategies, fostering a collaborative and innovative team environment.• Community building: Fostered meaningful relationships with followers by engaging with comments and messages, creating a supportive and interactive online community that advocates for NHSCVR.• Platform management: Managed and developed all corporate social media accounts, including Facebook, Instagram, and LinkedIn, ensuring consistent and impactful messaging across platforms.• Campaign Management: Led integrated social media campaigns to support wider organisational objectives, such as service promotions and volunteer recruitment drives, contributing to an engaged base of over 40k volunteers.• Data-Driven Insights: Utilised analytics tools (e.g., Facebook Insights, X Analytics, Hootsuite) to monitor performance, evaluate the effectiveness of campaigns, and make data-driven decisions that improved engagement and reach.
- The Plant Whisperer NurseryDigital Marketing AssistantAGRICULTUREAugust 2016 - February 2021 (4 years and 6 months)• Joined as the first hire and built the brand's online presence from scratch, curating a thriving and highly engaged following within a few months.• Developed and implemented a comprehensive social media strategy, focusing on showcasing unique plant selections, providing expert tips, and fostering community among plant enthusiasts. This led to an average engagement rate of over 7%.• Leveraged social media platforms for promotions and events, driving foot traffic, resulting in a 40% increase in sales.• Implemented partnerships with local influencers and plant-related communities to expand reach and brand awareness.
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Education
- Foundation Science DegreeHarper Adams University2019Foundation Science Degree