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Georgy M.GM

Georgy M.

Independent Business Consultant

€700/day
Marbella, ES
15+ years

Average response time: 1 hour

About Georgy

I help FMCG and beverage companies boost sales, optimise distribution, and enter new markets with confidence.
With over 20 years in commercial leadership across Europe and the CIS, I support clients as a strategic consultant or interim director. My focus is Go-to-Market (GTM) strategy, Route-to-Market (RTM) design, sales transformation, and distributor management.

I typically work on projects such as:
– Optimising sales and trade marketing operations
– Building or restructuring distribution networks
– Developing pricing and channel strategies
– Leading commercial post-M&A integration

Let’s talk if you need someone to translate strategy into results.
  • English

    Fluent

Can work on-site
Marbella (up to 30km)

Experience

  • ROUST
    Sales Transformation
    December 2019 - December 2023 (4 years)
    Russia
    • Redesigned national trade & sales strategy across retail and distribution.
    • Improved pricing and trade terms, boosting channel profitability by 45%.
    • Grew market share from 7.4% to 9.1%.
    • Delivered +14% revenue and +19% profit growth.
  • SABMiller Efes
    2 Companies Sales Integration
    February 2011 - October 2019 (8 years and 8 months)
    • Sales Structure integration
    • Integrated sales force and distributor network (5400 employees, 190 distributors)
    New Business Processes and IT solutions
    New Trade Terms
    • Achieved $35M in post-merger synergy gains.
  • WEST EAST ROUTE S.L.
    GTM Consultant
    January 2023 - Today (3 years and 5 months)
    Spain
    • Provided consulting support for launching spirits and beer distribution company.
    • Developed full operational setup including logistics, finance, and supplier relations.
    • Designed and implemented go-to-market strategy for EU/CIS.

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Education

  • University Diploma in Management and Economics
    St. Petersburg State University of Economics and Finance
    1997
    University Diploma in Management and Economics
  • Senior Leadership Program
    SABMiller
    2018
    Senior Leadership Program

Skill set

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