About Georgy
English
Fluent
Experience
- ROUSTSales TransformationDecember 2019 - December 2023 (4 years)Russia• Redesigned national trade & sales strategy across retail and distribution.• Improved pricing and trade terms, boosting channel profitability by 45%.• Grew market share from 7.4% to 9.1%.• Delivered +14% revenue and +19% profit growth.
- SABMiller Efes2 Companies Sales IntegrationFebruary 2011 - October 2019 (8 years and 8 months)• Sales Structure integration• Integrated sales force and distributor network (5400 employees, 190 distributors)New Business Processes and IT solutionsNew Trade Terms• Achieved $35M in post-merger synergy gains.
- WEST EAST ROUTE S.L.GTM ConsultantJanuary 2023 - Today (3 years and 5 months)Spain• Provided consulting support for launching spirits and beer distribution company.• Developed full operational setup including logistics, finance, and supplier relations.• Designed and implemented go-to-market strategy for EU/CIS.
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Education
- University Diploma in Management and EconomicsSt. Petersburg State University of Economics and Finance1997University Diploma in Management and Economics
- Senior Leadership ProgramSABMiller2018Senior Leadership Program