About Elena
Professional Summary:
Sales and Marketing Consultant, Trainer and Business Coach with a solid background in sales and strategic partnerships. Over 15 years’ experience running European BD, Sales and Marketing activities and Commercial Operations in multiple digital agencies and tech companies reporting directly to the CEO or as member of the Board of Directors to design and implement strategies for international Sales and AM teams based on KPIs and OKRs. Responsible key accounts management and the entire sales cycle from creating the strategy, to forecasting, planning, and execution, reporting, client retention and crisis management. With a strong foundation in leadership, I’m a certified Coach and NLP Practitioner and Trainer of Trainers, experienced in recruiting, training, coaching multi-cultural / multi-language and diverse teams in both hybrid and fully remote settings in the UK and Europe. International Personal and LinkedIn Network 2,000+ 1st level connections worldwide.
Key Skills:
• Sales deals ranging from £5K to £2m+ (experienced with short and long sales cycles)
• Account Management, Client Director, Partnerships Director, Programme Manager
• Team Management: Hiring, Training and Coaching individuals and teams.
• Countries I have lived and worked in: Italy, France, Spain, Germany, Portugal, Greece, USA, UK
Languages I am fluent in: English (C2 IELTS), Italian (Native), French (C1), Spanish (C1), German (B2)
English
Native or bilingual
Italian
Native or bilingual
French
Fluent
Spanish
Fluent
German
Conversational
Can work on-site
London (up to 10km), Brighton (up to 10km), Bristol (up to 10km)
Experience
- Juicy Consulting LtdBusiness Coach / Sales & Marketing Consultant / Trainer / Project ManagerE-COMMERCEJanuary 2024 - Today (2 years and 5 months)London, UKWith over 15 years experience in multiple industries and highly performing roles.I specialise in Sales and Marketing consulting and coaching for SME.I train your team or coach managers on the latest NLP and Neuromarketing strategies to boost performance and team building. Just get in touch to learn more and get your personalised quote.Professional Summary:Sales and Marketing Consultant, Trainer and Business Coach with a solid background in sales and strategic partnerships. Over 15 years’ experience running European BD, Sales and Marketing activities and Commercial Operations in multiple digital agencies and tech companies reporting directly to the CEO or as member of the Board of Directors to design and implement strategies for international Sales and AM teams based on KPIs and OKRs. Responsible key accounts management and the entire sales cycle from creating the strategy, to forecasting, planning, and execution, reporting, client retention and crisis management. With a strong foundation in leadership, I’m a certified Coach and NLP Practitioner and Trainer of Trainers, experienced in recruiting, training, coaching multi-cultural / multi-language and diverse teams in both hybrid and fully remote settings in the UK and Europe. International Personal and LinkedIn Network 2,000+ 1st level connections worldwide.Key Skills:• Sales deals ranging from £5K to £2m+ (experienced with short and long sales cycles)• Account Management, Client Director, Partnerships Director, Programme Manager• Team Management: Hiring, Training and Coaching individuals and teams.• Countries I have lived and worked in: Italy, France, Spain, Germany, Portugal, Greece, USA, UKLanguages I am fluent in: English (C2 IELTS), Italian (Native), French (C1), Spanish (C1), German (B2)
- EMEA - adMarketplaceDirectorJuly 2022 - October 2023 (1 year and 3 months)London, UK• Led business development in the UK and Europe, selling bespoke SaaS - MarTech Performance marketing solutions to large ecommerce companies (Vodafone, Samsung, Nike, Adidas, River Island…).• Managed a 3-6 month sales cycle with large ticket deals and ensured long-term client relationships and retention.• Negotiated pricing, SLA, delivery, deadlines, and managed the entire sales cycle to campaign launch.• Conducted campaign reporting and bi-weekly performance reviews.• Attended industry events and networking initiatives both in the UK and internationally.
- Bravo Savings NetworkSales DirectorSeptember 2019 - June 2022 (2 years and 9 months)Florence, FI, Italy• Successfully recruited and led top sales talent to establish a high-performing team.• Developed and executed a customized sales playbook, tailored to unique business needs.• Consistently achieved and surpassed annual sales team quotas and quarterly targets.• Effectively managed 15 Account Managers in 10 countries, in person and remotely, closely tracking KPIs for performance optimization.• Provided accurate sales forecasts and maintained pipeline accuracy for informed decision-making.• Implemented strategies for pipeline growth.• Conducted coaching sessions and ongoing assessments to enhance team capabilities.• Built strong customer relationships, understanding their business needs and goals.• Targeted key decision-makers, assessing buying readiness and timelines.• Ensured seamless onboarding and training of new team members.• Acted as a public speaker representing the company in various events.
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Education
- Master in Coaching, Mental CoachEKIS, The Coaching Company2023Master in Coaching, Mental Coach
- Masters Degree, FASHION Marketing & CommunicationPolimoda Fashion Institute2004Masters Degree, FASHION Marketing & Communication
Certifications
- NLP Master Practitioner and TrainerThe NLP Society by Richard Bandler2023