Description

I help luxury and e-commerce brands scale their performance marketing through strategic media planning, campaign optimization, and data-driven decision making.

With experience managing global campaigns for high-end brands, I specialize in:

- Multi-channel strategy (Meta, Google Ads, PMax, TikTok)

- Budget allocation and scaling frameworks

- Performance audits and account restructuring

- KPI analysis and executive reporting

My approach combines strong analytical skills with a deep understanding of the luxury landscape, ensuring brand positioning and performance work together.

What I can help you with:

✔ Audit and optimization of existing campaigns

✔ Full-funnel performance strategy

✔ Launch and scaling of new collections/products

✔ Performance reporting and insights for stakeholders

I typically work with brands looking to:

→ Improve ROAS and efficiency

→ Scale campaigns internationally

→ Bring more structure to their media investments

Available for freelance consulting and ongoing collaborations.

Industry field of expertise

Languages

Italian
Native or bilingual
English
Fluent
Spanish
Basic

Workplace preferences

Remote only

Primarily works remotely

Valentino S.p.A.
Senior Performance Marketing Lead
E-COMMERCE
March 2024 - Today (2 years and 3 months)
Milan, Metropolitan City of Milan, Italy
• • Lead global digital media projects across key markets, ensuring alignment between commercial priorities, product strategy and execution timelines
• • Own annual media planning, budget governance and performance targets across Paid Search, Paid Social, Programmatic and Affiliate channels
• • Act as project lead and strategic partner for Merchandising, Product Marketing and CRM teams, coordinating priorities, dependencies and delivery
• • Manage external agencies and internal stakeholders, ensuring governance, efficient workflows and on‑time execution
• • Monitor performance and project outcomes, driving data‑informed optimization and continuous improvement initiatives
New Guards Group (Farfetch Group)
Digital Marketing Strategist
July 2022 - March 2024 (1 year and 8 months)
Milan, Metropolitan City of Milan, Italy
• • Led multi‑brand, multi‑market digital marketing projects for brands including Off‑White™**, Palm Angels, Ambush, Heron Preston and Alanui**
• • Defined annual and seasonal plans, coordinating budgets, KPIs, timelines and execution across performance and upper‑funnel initiatives
• • Oversaw activation across Google, Meta, TikTok, Programmatic and premium publishers, ensuring consistency and delivery quality
• • Acted as key point of contact between internal teams and agencies, streamlining communication and project execution
Max Mara Fashion Group
Performance Marketing Specialist
June 2020 - July 2022 (2 years and 1 month)
Reggio Emilia, Province of Reggio Emilia, Italy
• • Supported international digital marketing projects across Europe and North America for a multi‑brand fashion portfolio
• • Planned and executed lower‑ and mid‑funnel initiatives, collaborating with internal and external teams to ensure timely delivery
• • Produced recurring performance and project status reporting to support decision‑making and budget reallocation